Ad Creative & Asset WorkflowPurpose
1.2. Ensure each asset—images, video, audio, copy—is consistently tagged with metadata: campaign, client, asset type, usage rights, creative status, and relevant keywords.
1.3. Support downstream ad ops, client review, rights management, creative re-use, cross-team collaboration, and rapid asset deployment.
Trigger Conditions
2.2. Asset updates (e.g., new version, metadata changed).
2.3. Campaign/project milestone reached (e.g., creative approval).
2.4. Scheduled audits or compliance checks.
2.5. Change in client, product, or asset category mappings.
Platform Variants
• API: /api/assets POST
• Auto-tag using Smart Content Service, trigger “Asset Ingested”
3.2. Bynder
• API: /media/ POST and /metaproperties/ PUT
• Auto-classify with AI tagging on upload event
3.3. Brandfolder
• API: /assets/ POST; webhook: asset.uploaded
• Apply metadata, asset type, usage criteria
3.4. Widen Collective
• API: /assets/ POST; Widen Quick Categories feature
• Configure workflow to trigger metadata workflows
3.5. Canto
• REST API: POST /assets, PATCH /tags
• Assign tags via AI auto-tag or template
3.6. MediaValet
• API: /assets/upload POST
• Enable auto-classification rules on save
3.7. Aprimo
• API: /digitalassets POST; use tagging webhooks
• Tag on asset finalized or review completed
3.8. OpenText Media Management
• API: /assets/ingest POST; apply taxonomy rules
• Use Smart AI Tagging module
3.9. Google Cloud Vision
• API: images.annotate POST
• Analyze images for object/scene labeling
3.10. Microsoft Azure Computer Vision
• API: /vision/v3.2/analyze POST
• Use “Tags/Description” to update asset records
3.11. Amazon Rekognition
• API: DetectLabels, DetectModerationLabels
• Sync detected tags with DAM via webhook
3.12. Dropbox Business
• Event: files.uploaded webhook
• Metadata tagging with /files/properties/add
3.13. Box
• API: /files/upload POST, /metadata/templates
• Tag image/documents with templates on upload event
3.14. M-Files
• Trigger: New file in vault
• Use metadata auto-classification workflows
3.15. Egnyte
• API: /fileops/upload, metadata POST
• Auto-tag rules on folder/category level
3.16. Cloudinary
• API: /image/upload, /add_tag
• AI-based auto-tagging or upload preset
3.17. Smint.io
• API: /assets POST
• Metadata mapping from ingestion workflows
3.18. Sitecore Content Hub
• API: /api/entities POST
• Asset Taxonomy automation on entity creation
3.19. IBM Watson Visual Recognition
• API: /v3/classify POST
• Extract tags and send to DAM on asset processed
3.20. Airtable
• Trigger: New record in ‘Assets’ table
• Run classification or tagging script upon data entry
3.21. Monday.com
• Trigger: Item created in ‘Creative Assets’ board
• Automation: Update asset tags using integration recipes
3.22. Trello
• Trigger: Card added to “Assets” list
• Power-Up: Auto-labels according to card titles/descriptions
3.23. Zapier
• Trigger: New file in DAM
• Action: Connect API calls to auto-tag or classify assets
3.24. Make (Integromat)
• Module: HTTP upload to DAM
• Action: AI tagging, route response to metadata update
3.25. Google Drive
• Event: New file added
• Script: Auto classify and write to file properties field
Benefits
4.2. Reduces human error, compliance risk, and manual labor in asset management.
4.3. Supports rapid onboarding of new clients or campaigns with pre-set rules.
4.4. Facilitates better rights management and creative re-use policy enforcement.
4.5. Accelerates campaign workflow, review, and multi-format delivery in omni-channel operations.
4.6. Improves auditability and reporting for client transparency and legal compliance.
4.7. Increases collaboration speed by ensuring all teams access tagged current assets.