Purpose
1.2. Automate steps from content creation, editorial approval, publishing, to omnichannel communication.
1.3. Enhance collaboration between writers, editors, advocates, and stakeholders by reducing manual intervention and errors.
1.4. Ensure timely promotion and dissemination of crucial news, campaigns, case studies, and animal rights victories.
Trigger Conditions
2.2. Scheduled publishing date/time reached.
2.3. Editorial status changed to “Approved” or “Ready to Publish”.
2.4. Stakeholder tags/emails added or certain keywords detected (e.g., "urgent", "breaking").
2.5. Approved post updated or republished.
Platform Variants
3.1. WordPress
• Feature/Setting: REST API – POST /wp/v2/posts, status: "publish", schedule via meta fields.
3.2. Google Docs
• Feature/Setting: Google Docs API – Export/exported doc triggers; automatic migration to CMS.
3.3. Gmail
• Feature/Setting: Gmail API – send draft/published notifications, filter labels.
3.4. Slack
• Feature/Setting: Incoming Webhooks – push publish alerts to #communications.
3.5. Trello
• Feature/Setting: Trello API – move card to “Published” list upon CMS publishing.
3.6. Airtable
• Feature/Setting: Airtable Automations – update record when publication confirmed.
3.7. Notion
• Feature/Setting: Notion API – set database status property to "Published"; sync new posts.
3.8. Buffer
• Feature/Setting: Buffer Publish API – schedule social shares for new blog URLs.
3.9. Twitter/X
• Feature/Setting: POST statuses/update – auto-tweet post summaries and links.
3.10. Facebook Pages
• Feature/Setting: Graph API /me/feed – publish post links instantly or schedule.
3.11. LinkedIn
• Feature/Setting: Share API – auto-create LinkedIn article or post with snippet.
3.12. Instagram
• Feature/Setting: Content Publishing API – auto-push images and article links (where permitted).
3.13. Mailchimp
• Feature/Setting: Campaigns API – generate "new post" email campaigns to subscribers.
3.14. HubSpot
• Feature/Setting: CMS Blog API – auto-publish posts and notify contacts.
3.15. Google Calendar
• Feature/Setting: Create Event – block editorial/publishing slots.
3.16. Asana
• Feature/Setting: Asana API – auto-close publishing tasks or set completion status.
3.17. Dropbox
• Feature/Setting: File Upload API – upload post images/assets referenced.
3.18. Zapier Webhooks
• Feature/Setting: Custom Webhook – orchestrate triggers and deliver cross-platform notifications.
3.19. Discord
• Feature/Setting: Webhook – push real-time alert of new blog posts to community channels.
3.20. SharePoint
• Feature/Setting: List API – update team dashboard with new published URLs.
Benefits
4.2. Ensures content is published and communicated to all stakeholders without delays.
4.3. Promotes advocacy and campaign material promptly to maximize impact.
4.4. Provides end-to-end audit trails for compliance, accountability, and reporting.
4.5. Integrates publication workflow with communication, fundraising, and event triggers for campaign synergy.