Triggered email alerts for advocacy campaigns

Purpose

1.1. Automatically send targeted email alerts to supporters or audiences when advocacy campaigns require immediate action—such as petition signing, legislative contact, protest events, or urgent donations.
1.2. Ensure rapid mobilization, real-time engagement, and consistent communication for animal welfare protection and advocacy efforts.
1.3. Reduce manual outreach workload, maximize campaign reach, and maintain tailored, action-driven communication based on supporter segmentation, preferences, and campaign urgency.

Trigger Conditions

2.1. New campaign launch (scheduled or urgent).
2.2. Reaching a critical milestone (petitions, fundraising goal, legal updates).
2.3. Government/legislative action items issued.
2.4. Incoming media coverage requiring supporter amplification.
2.5. Supporter engagement drops below threshold (re-engagement initiation).
2.6. Social media activity spike on campaign hashtag.
2.7. Time-based reminders before events or campaign closings.
2.8. Geolocation triggers for in-person events or targeted regions.
2.9. Donation opportunities triggered by matched funding periods.
2.10. Response to open/click metrics on previous outreach.

Platform Variants

3.1. Mailchimp
• Feature/Setting: API-triggered Campaigns
• Configure: POST to /campaigns endpoint; set trigger logic in Automations.

3.2. SendGrid
• Feature/Setting: Dynamic Templates and Single Send API
• Configure: Use /mail/send endpoint, referencing campaign template ID + dynamic data.

3.3. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder Triggers
• Configure: Event-driven Entry Event, linking data extension filters with advocacy-related triggers.

3.4. HubSpot
• Feature/Setting: Workflow Automations
• Configure: Set enrollment triggers (e.g., campaign stage) and ‘Send Email’ action.

3.5. ActiveCampaign
• Feature/Setting: Automations with Triggered Emails
• Configure: Start automation on tag/app event, use “Send Email” block.

3.6. Constant Contact
• Feature/Setting: Event-Triggered Emails via V3 API
• Configure: Create Triggered Campaign via POST /emails/triggered.

3.7. Pardot (Salesforce)
• Feature/Setting: Engagement Programs
• Configure: Automate email sends based on list membership/API call.

3.8. Zoho Campaigns
• Feature/Setting: Autoresponders via API
• Configure: Use Add Contact API followed by autoresponder trigger.

3.9. Brevo (formerly Sendinblue)
• Feature/Setting: Transactional & Marketing API
• Configure: Send API v3 /smtp/email for direct, event-based alerts.

3.10. Moosend
• Feature/Setting: Triggered Campaigns
• Configure: API POST to activate automated campaign segment.

3.11. Klaviyo
• Feature/Setting: Flow Trigger API
• Configure: Trigger Flow with predefined action via /api/v1/flow-actions.

3.12. Campaign Monitor
• Feature/Setting: Transactional Smart Emails
• Configure: Use Transactional API for event-based sends.

3.13. Google Workspace (Gmail API)
• Feature/Setting: Programmatic Email Send
• Configure: Use /gmail/v1/users/send endpoint upon campaign event.

3.14. Microsoft Outlook (Graph API)
• Feature/Setting: Automated Email Sending
• Configure: POST /me/sendMail with campaign data.

3.15. Slack
• Feature/Setting: Email App/Integration
• Configure: Use Slack Email App or external email API, triggered on advocacy channel message.

3.16. Twilio SendGrid
• Feature/Setting: Event Webhook + API
• Configure: Trigger transactional campaign emails on webhook events.

3.17. AWS SES (Simple Email Service)
• Feature/Setting: Lambda Invocation with SendEmail
• Configure: Lambda triggers SES “SendEmail” on campaign event.

3.18. Mandrill (Mailchimp)
• Feature/Setting: Transactional API
• Configure: POST /messages/send API for targeted email triggers.

3.19. Drip
• Feature/Setting: Workflow Rules
• Configure: API-triggered workflows to launch advocacy alerts.

3.20. Intercom
• Feature/Setting: Event-triggered Messages
• Configure: Use “Custom Event” triggers for outbound emails.

3.21. Sendlane
• Feature/Setting: Event-Driven Campaigns
• Configure: Use event API to trigger campaign emails on advocacy actions.

Benefits

4.1. Immediate supporter mobilization and action responses.
4.2. Consistent, personalized outreach to segmented interest groups.
4.3. Analytics and feedback loops for continuous strategy refinement.
4.4. Drastic reduction in manual communication and risk of delays.
4.5. Robust, scalable, and flexible communications infrastructure for campaign scaling.