Analytics & ReportingPurpose
1.2. Automate data retrieval from multiple ad, CRM, and sales sources; correlate campaign performance, capture cost-per-lead, sales attribution, and update dealership dashboards for instant campaign ROI visibility.
Trigger Conditions
2.2. A sales opportunity in the CRM is updated or closed.
2.3. Daily/weekly scheduled triggers for batch reporting.
2.4. New ad campaign added, paused, or modified.
2.5. Significant spend threshold reached on active campaigns.
Platform Variants
3.1. Google Ads
• Feature: Google Ads API – Pull campaign spend, clicks, and conversions; sample: "GET /customers/{customerId}/googleAds:searchStream"
3.2. Meta (Facebook/Instagram)
• Feature: Marketing API – Retrieve ad performance metrics; sample: "GET /act_{ad_account_id}/insights"
3.3. LinkedIn Ads
• Feature: Ad Analytics API – Capture campaign spend and lead form submissions; sample: "GET /adAnalyticsV2"
3.4. Microsoft Advertising
• Feature: Campaign Management API – Download keyword/campaign costs; sample: "RequestCampaignPerformanceReport"
3.5. Twitter/X Ads
• Feature: Ads API – Fetch promoted tweet ROI data; sample: "GET /stats/accounts/{account_id}"
3.6. HubSpot
• Feature: Deals API – Sync lead and deal entries to match with ad interactions; sample: "GET /crm/v3/objects/deals"
3.7. Salesforce
• Feature: Opportunities API – Pull closed-won opportunities attributed to campaigns; sample: "GET /services/data/v52.0/query/?q=..."
3.8. Zoho CRM
• Feature: Leads Module API – Fetch ad-sourced leads and status; sample: "GET /crm/v2/Leads"
3.9. Google Analytics
• Feature: Reporting API – Parse campaign UTM tracking with on-site behavior; sample: "POST /v4/reports:batchGet"
3.10. Mailchimp
• Feature: Campaign Analytics API – Track leads from email CTA to sale; sample: "GET /reports/{campaign_id}"
3.11. Stripe
• Feature: Events API – Identify ad-specific payments; sample: "GET /v1/events?type=payment_intent.succeeded"
3.12. Shopify
• Feature: Orders API – Tag orders with campaign data and revenue; sample: "GET /admin/api/2023-01/orders.json"
3.13. TikTok Ads
• Feature: Marketing API – Analyze spend and conversion; sample: "GET /open_api/v1.2/ad/get_report/"
3.14. Snapchat Ads
• Feature: Marketing API – Pull impression and cost info; sample: "GET /v1/adaccounts/{ad_account_id}/stats"
3.15. Google Sheets
• Feature: Sheets API – Store, pivot, and visualize raw ad vs. sales data; sample: "spreadsheets.values.append"
3.16. Power BI
• Feature: Data Push API – Inject processed ROI metrics into dashboards; sample: "POST /datasets/{dataset_id}/tables/{table_name}/rows"
3.17. Tableau
• Feature: REST API – Refresh datasets from automated sources; sample: "PUT /sites/{site_id}/datasources/{datasource_id}/refresh"
3.18. QuickBooks
• Feature: Invoice & Payment API – Cross-reference marketing spend to income; sample: "GET /v3/company/{companyId}/reports/..."
3.19. Marketo
• Feature: Lead Activities API – Track email/open/click tied to campaigns; sample: "GET /rest/v1/lead/{leadId}/activity.json"
3.20. ActiveCampaign
• Feature: Deals API – Set custom fields and sync ROI-linked deals; sample: "GET /api/3/deals"
3.21. Slack
• Feature: Incoming Webhooks – Push instant alerts for major ROI variances; sample: "POST /services/T00000000/B00000000/XXXXXXXXXXXXXXXXXXXXXXXX"
3.22. Pipedrive
• Feature: Deals API – Attribute campaign impact on pipeline; sample: "GET /v1/deals"
3.23. Monday.com
• Feature: Boards API – Update custom boards with campaign profitability; sample: "POST /v2" (GraphQL)
Benefits
4.2. Remove manual reconciliation—continuous, error-free calculations.
4.3. Immediate insight into ad effectiveness for better budget allocation.
4.4. Enable rapid response and reallocation before campaigns burn spend.
4.5. Support precise reporting for management and OEM partners.
4.6. Boost overall marketing efficiency and Alfa Romeo unit profitability.