**Purpose**
1.2. Increase repeat bookings, promote maintenance plans, solicit reviews, and personalize marketing based on duct cleaning history, driving higher customer retention and referrals.
1.3. Reduce manual workload on staff, improve response time for potential re-engagement, and capture feedback for service improvement.
**Trigger Conditions**
2.2. Predefined duration elapsed post-appointment (e.g., 1, 3, or 7 days).
2.3. Customer status or response to earlier messages (e.g., “not interested,” “needs reschedule”).
2.4. Data change in CRM indicating updated customer preferences, notes, or contact status.
**Platform Variants**
• Feature/Setting: Automated SMS/voice reminders; configure via Twilio Studio Flow with webhook to send message 24h post-appointment.
3.2. SendGrid (Marketing Campaigns API)
• Feature/Setting: Trigger email sequence using Automation Workflow when customer enters post-appointment segment.
3.3. HubSpot (Workflows & CRM APIs)
• Feature/Setting: Create “Post-Appointment Follow-Up” workflow to enroll contact and send multi-step emails/SMS.
3.4. Salesforce (Process Builder, Flow Builder)
• Feature/Setting: Automated workflow with email, task creation via Process Builder when appointment__c = completed.
3.5. Mailchimp (Customer Journeys)
• Feature/Setting: Start journey for “No-show Follow-Up”; configure auto-email after missed appointments.
3.6. ActiveCampaign (Automations)
• Feature/Setting: Trigger automation for re-engagement based on appointment tag or list entry.
3.7. Google Calendar (Event Notifications API)
• Feature/Setting: Triggers when event status changes; use push notification or webhook on appointment.
3.8. Zoho CRM (Workflow Rules, Functions)
• Feature/Setting: Workflow rule sends follow-up email/SMS based on appointment stage and task completion.
3.9. Pipedrive (Automations)
• Feature/Setting: Automated activity and email triggered by deal stage set to “appointment canceled.”
3.10. Slack (Reminders & Workflow Builder)
• Feature/Setting: Auto-reminder or message to channel/user for team follow-up.
3.11. Microsoft Outlook/Exchange (Power Automate)
• Feature/Setting: Create automated flow for outgoing follow-up emails based on calendar event outcome.
3.12. Calendly (Workflows API)
• Feature/Setting: Trigger follow-up message on completed or canceled event using webhooks.
3.13. GMail (App Scripts or API)
• Feature/Setting: Auto-send personalized follow-up based on label “post-duct-cleaning.”
3.14. Constant Contact (Campaign Triggers)
• Feature/Setting: Automation to email segment with appointment attribute triggers.
3.15. Intercom (Customer Messaging API)
• Feature/Setting: Automated messaging campaign to users flagged as “missed booking.”
3.16. WhatsApp Business API
• Feature/Setting: Automated template message sent 24h after missed or canceled appointments.
3.17. Facebook Messenger Platform
• Feature/Setting: Messenger bot workflow to initiate re-engagement sequence based on appointment data.
3.18. ClickSend (SMS/Email API)
• Feature/Setting: Scheduled SMS/email with booking recovery CTA on customer record updates.
3.19. Keap (Campaign Builder)
• Feature/Setting: Automated post-appointment campaign triggered by appointment outcome tag.
3.20. Freshdesk (Ticket Automations)
• Feature/Setting: Automate ticket creation and customer notification when follow-up required after missed job.
**Benefits**
4.2. Reduce lost revenue from missed or canceled appointments by automating re-engagement.
4.3. Collect actionable feedback and reviews for future quality improvement.
4.4. Minimize manual follow-up labor and maximize team productivity.
4.5. Consistent communication establishes a professional, reliable brand impression.