Purpose
1.2. Reduce manual admin workload by automating outreach at key scheduling touchpoints (booking, reminders, rescheduling, cancellation).
1.3. Ensure consistent communication with templated, personalized messages triggered by updates in scheduling systems or CRM.
Trigger Conditions
2.2. Existing appointment updated (time, location, notes).
2.3. Defined pre-appointment interval reached (e.g., 24h before scheduled time).
2.4. Appointment status marked as cancelled or rescheduled.
Platform Variants
• Feature: Programmable Messaging API
• Setting: Configure message webhooks for appointment events; set recipient phone from CRM field; insert appointment details using variables.
3.2. SendGrid
• Feature: Email API
• Setting: Automate transactional email sends with dynamic templates on appointment triggers.
3.3. Mailgun
• Feature: Messages API
• Setting: POST automated appointment reminders using custom email templates; personalize with job and customer info.
3.4. Plivo
• Feature: SMS API
• Setting: Use /v1/Account/{auth_id}/Message endpoint to deliver job reminders; map SMS content from scheduling fields.
3.5. Vonage (Nexmo)
• Feature: SMS API
• Setting: Configure event-driven SMS for appointment confirmations via webhook integration.
3.6. Amazon SNS
• Feature: SMS publishing
• Setting: Create topics for appointment events; subscribe customer numbers for automated notifications.
3.7. Slack
• Feature: Incoming Webhooks
• Setting: Push DM reminders to team for each new/updated appointment in the job queue.
3.8. Microsoft Outlook
• Feature: Calendar API
• Setting: Trigger confirmation/reminder emails through calendar event manipulation.
3.9. Gmail
• Feature: Gmail API
• Setting: Automate sending of templated confirmation/reminder emails from business address triggered by new events in the calendar.
3.10. Outlook 365
• Feature: Mail Send API
• Setting: Automate sending reminders via Outlook accounts upon scheduling trigger.
3.11. HubSpot
• Feature: Workflow Automation
• Setting: Use marketing workflows to email or text reminders when an appointment property is updated.
3.12. Salesforce
• Feature: Process Builder/Flow
• Setting: Configure process automation to initiate SMS or email confirmation on appointment object creation.
3.13. Zoho CRM
• Feature: Workflow Rules
• Setting: Create workflow for 'Appointment Created' or 'Date Modified' to send email/SMS using Zoho or Twilio integration.
3.14. Google Calendar
• Feature: Events API
• Setting: Watch for calendar insert/update; use event data for automated email/SMS reminders.
3.15. Calendly
• Feature: Webhooks
• Setting: Trigger confirmation/reminder email or SMS upon completed booking or rescheduling.
3.16. Acuity Scheduling
• Feature: Email & SMS Notifications
• Setting: Automate reminders and confirmations from booking events with variable personalization.
3.17. Square Appointments
• Feature: Automated messaging
• Setting: Enable auto-reminders for all scheduled jobs using built-in notification settings.
3.18. BookingBug (JRNI)
• Feature: Automated Notifications
• Setting: Configure event templates to send real-time confirmations and timely reminders.
3.19. ActiveCampaign
• Feature: Automations
• Setting: Trigger SMS or email via tags or contact fields mapped to appointment status.
3.20. ClickSend
• Feature: SMS API
• Setting: Send batch or event-based reminders using the REST API and custom message templates.
Benefits
4.2. Frees up staff by eliminating repetitive manual outreach tasks.
4.3. Standardizes communication flow, ensuring professionalism.
4.4. Enables rapid scaling of customer service operations.
4.5. Provides real-time visibility of scheduling changes and status updates to both staff and customers.