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HomeMarketing material generation for upcoming exhibitionsArtist and Exhibition Management AutomationMarketing material generation for upcoming exhibitions

Marketing material generation for upcoming exhibitions

Purpose

1.1. Automate marketing material generation for upcoming exhibitions, enabling art galleries to streamline artist promotions, event notifications, and branded media distribution.
1.2. Automates the creation and scheduled distribution of digital and print media to increase audience engagement.
1.3. Automating content collation from artist profiles, exhibition details, and media assets for consistent, professional outputs.
1.4. Automatedly configure marketing workflows to trigger based on exhibition schedules, new artist signings, or gallery event milestones.

Trigger Conditions

2.1. Automated trigger on entry of a new exhibition event in the gallery management system.
2.2. Automatedly detect updates in artist portfolios or artwork uploads.
2.3. Automate recurring schedules (monthly/quarterly exhibitions, new season launches).
2.4. API webhook automator receives new event or artist data from gallery system.

Platform Variants

3.1. Mailchimp
• Feature/Setting: Automate email campaigns; configure API "createCampaign" and "sendCampaign", use dynamic merge tags.
3.2. Canva
• Feature/Setting: Automator for "template design automation"; auto-fill design templates via API with exhibition/media data.
3.3. Adobe InDesign
• Feature/Setting: Automatedly use scripting API to populate templates with exhibition/artwork details.
3.4. HubSpot
• Feature/Setting: Automate marketing email personalization and scheduling; use "contacts" and "email" API endpoints.
3.5. Google Sheets
• Feature/Setting: Automate data collation; auto-populate exhibition/artist info for batch import into design or mail tools via Apps Script.
3.6. Slack
• Feature/Setting: Automator for scheduled announcements using "chat.postMessage" for team notifications.
3.7. Trello
• Feature/Setting: Automate exhibition progress boards; auto-create cards for media tasks via REST API.
3.8. SendGrid
• Feature/Setting: Automate exhibition announcement email dispatch; configure "mail/send" endpoint with dynamic templates.
3.9. Eventbrite
• Feature/Setting: Automator to sync event info into Eventbrite via "Create Event" API for ticketed exhibitions.
3.10. Buffer
• Feature/Setting: Automate scheduling of exhibition social posts; use "Updates.create" via API.
3.11. Google Drive
• Feature/Setting: Automate template/final material storage and sharing; use Drive API to auto-organize and distribute files.
3.12. Dropbox
• Feature/Setting: Automated uploads of catalogues and media assets for client/press distribution; use "files/upload" API.
3.13. ActiveCampaign
• Feature/Setting: Auto-sequence exhibition email series; configure via automator "Automations" endpoint.
3.14. Zoho CRM
• Feature/Setting: Automate lead segmentation and marketing triggers; configure with "Leads" and "Campaigns" APIs.
3.15. Salesforce
• Feature/Setting: Automatedly update contact/event records and launch marketing journeys; use "Flow" automation builder.
3.16. Typeform
• Feature/Setting: Automate the collection of RSVP or press requests; use "Responses.webhook" for real-time triggers.
3.17. Zapier
• Feature/Setting: Automation hub for chaining gallery apps when new events or updates are logged.
3.18. Notion
• Feature/Setting: Automate exhibition planning docs and notifications using "database" and "pages" APIs.
3.19. Airtable
• Feature/Setting: Automate exhibition database and marketing triggers; use automator "Scripts" and "Webhooks".
3.20. WhatsApp Business API
• Feature/Setting: Automated marketing material and VIP invite sending via WhatsApp template messages with gallery info.
3.21. Facebook Graph API
• Feature/Setting: Automate exhibition event creation and posts on gallery Facebook pages using "events" and "feed" endpoints.
3.22. Instagram Graph API
• Feature/Setting: Automate scheduled image and story posting for artist promotion with configured "media_publish".

Benefits

4.1. Automates and accelerates marketing material generation; saves gallery staff’s time and reduces human error.
4.2. Ensures exhibition promotions are automatedly published and disseminated across all relevant channels on schedule.
4.3. Automator ensures messaging remains on-brand, using templatized, auto-filled assets for professional consistency.
4.4. Automate better audience tracking and feedback collection, refining future automated campaigns.
4.5. Analytical outputs from automated tools guide future exhibit strategies, driving higher visitor engagement and revenue.

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