Data aggregation for attendee analytics

Purpose

1. Automate the collection, consolidation, and reporting of attendee data for arts & culture events within Film & Photo Archives to provide comprehensive analytics on visitor demographics, engagement metrics, geographic reach, content preferences, and event feedback.

2. Enables automated syncing, enriching, and visualization of attendee datasets across multiple registration, ticketing, and feedback platforms, ensuring data-driven event improvements and increased audience insight.

3. Centralizes and automates reporting to support decision-making for future exhibitions, outreach, and archive digitization strategies.

Trigger Conditions

1. Automated initiation upon attendee registration submission on web forms or event platforms.

2. Automated trigger by ticket purchase or barcode/QR code scan at event entry.

3. Periodic or scheduled automation for batch aggregation (e.g., hourly, daily).

4. Event completion automatedly initiates analytics compilation and reporting.

Platform Variants

1. Eventbrite

• API: GET /v3/events/{event_id}/attendees — automates fetching attendee details in real time.
  

2. Google Sheets

• Feature: Automated Sheets API v4 "read/write spreadsheet values" — automates storing, filtering, and updating aggregated data.
  

3. Salesforce

• API: Bulk API v2 "Insert/Upsert/Query" — automates CRM integration for attendee insights.
  

4. Zapier

• Feature: Paths and Webhooks automation — automates complex, conditional data aggregation flows across platforms.
  

5. Mailchimp

• API: Lists API "Add/Update List Member" — automates audience segmentation using event data analytics.
  

6. Airtable

• API: Automated Bases API "Create Records"/"List Records" — automates the storage and retrieval of attendee analytics.
  

7. Power BI

• Feature: Automated data connectors for Google Sheets and Excel — automates visualization and dashboard creation for event metrics.
  

8. Microsoft Power Automate

• Feature: Automated "When a form is submitted" trigger for Microsoft Forms — automates analytics workflow start.
  

9. HubSpot

• API: Contacts API "Batch Create or Update" — automates updating attendee CRM profiles with event data.
  

10. Google Analytics

• Measurement Protocol API — automates event tracking and real-time engagement analytics.
  

11. Tableau

• Data Connector: Scheduled Extract Refresh — automates fetching new aggregated attendee datasets for analytics dashboards.
  

12. Slack

• API: Webhooks "Send Message" — automates pushing summary alerts or analytics to channels upon aggregation.
  

13. AWS Lambda

• Feature: Automated event-driven functions — automates custom parsing or enrichment of event data as it arrives.
  

14. MongoDB Atlas

• API: Data API "InsertMany" — automates batch storing or querying of attendee documents.
  

15. Typeform

• Webhooks: Automated response send on submission — automates transfer of attendee feedback for analytics.
  

16. SurveyMonkey

• API: Webhooks/Responses — automates pulling attendee survey analytics post-event.
  

17. Cvent

• API: GET Registration List — automates detailed export of attendee analytics into aggregation flows.
  

18. Zoom

• API: Dashboard "List Meeting Participants" — automates attendance data aggregation for virtual screenings or webinars.
  

19. Trello

• API: Automations/Butler Bot — automates attendee data card creation and updates for workflow tracking.
  

20. Notion

• API: Databases "Create Page"/"Query Database" — automates archiving and referencing of aggregated analytics datasets.
  

Benefits

1. Automates complex data gathering, reduces manual reporting, and minimizes errors in attendee analytics.

2. Accelerates and automates the delivery of actionable insights for programming, outreach, and archive utilization.

3. Enables real-time and historical automated tracking of engagement and audience growth.

4. Ensures automated scalability for handling large, recurring or hybrid (physical/virtual) event formats.

5. Facilitates automating personalized communications, feedback processing, and targeted marketing based on analytics.

6. Supports compliance, security, and automated data retention protocols in the arts & culture event sector.