Digital catalog generation and distribution to clients

Purpose

1.1. Automate the end-to-end process of digital catalog generation and distribution for art dealers, ensuring a seamless workflow from inventory selection through templated catalog assembly to automated multi-channel client delivery.
1.2. Enable curated catalog creation using real-time artwork inventory, metadata, pricing, and multimedia elements for sales, marketing, and collector engagement.
1.3. Facilitate automated catalog content updates, rapid access to new arrivals, enhanced artwork visibility, and personalized distributions in various formats (PDF, HTML, video, mobile views).

Trigger Conditions

2.1. New artwork entries or updates in inventory database.
2.2. Scheduled intervals (weekly, monthly, quarterly) for routine digital catalog refreshes.
2.3. Manual triggers from a sales manager or curator dashboard for on-demand catalog runs.
2.4. Significant event triggers, e.g., upcoming exhibitions, auctions, or client requests for specific themes/artists.

Platform Variants

3.1. Airtable
• Automation: Use Airtable Automations to trigger catalog assembly on new record or update; leverage API for inventory export.

3.2. Google Sheets
• Automation: Script with Google Apps Script to monitor inventory changes and start catalog creation automatically; use Sheets API for data extraction.

3.3. HubSpot
• Automation: Employ Workflow automation to segment clients, trigger catalog send on property change, and integrate with CRM records.

3.4. Salesforce
• Automation: Automate catalog generation with Process Builder or Flow when artwork inventory changes; use Salesforce Files API for asset handling.

3.5. Dropbox
• Automation: Watch for new artwork files/folders, launch catalog preparation scripts, and auto-distribute link to clients; leverage webhook triggers.

3.6. Notion
• Automation: Use Notion API to surface curated collections and trigger custom integrations for catalog build and delivery.

3.7. Canva
• Automation: Connect to content automation tools, auto-generate catalog layouts when assets are uploaded, use Canva API for file access and sharing.

3.8. Adobe InDesign
• Automation: InDesign Server scripting to automate template population and catalog export as PDF on new data input.

3.9. DocuSign
• Automation: Automated distribution to clients with signature/approval requests, leveraging the DocuSign Send API for catalog receipt confirmation.

3.10. SendGrid
• Automation: Employ the SendGrid Mail Send API for batch send of catalogs to segmented art collector lists.

3.11. Mailchimp
• Automation: Automated campaign triggers for catalog distribution; API for personalized content blocks and send scheduling.

3.12. Twilio SMS
• Automation: Use Programmable Messaging API to auto-send catalog access links via SMS to opted-in clients.

3.13. Shopify
• Automation: Upon product (artwork) addition or update, auto-generate web-based catalogs and send via Email or SMS.

3.14. Zapier
• Automation: Multi-step recipes to connect inventory, design tools, and email/SMS for a fully automated catalog delivery process.

3.15. Microsoft Power Automate
• Automation: Automate the retrieval of new artwork, document merging, and catalog file sends across OneDrive, Outlook, and Teams.

3.16. Pipedrive
• Automation: Trigger catalog sends to leads/contacts based on pipeline movement or new artwork matches client interests, using Pipedrive Automations.

3.17. Slack
• Automation: Notify sales or curation teams of automated catalog completion using Slack API and scheduled messages.

3.18. Docparser
• Automation: Convert and parse catalog content for structured delivery or integration with other systems; use API for automating handoff.

3.19. Webflow
• Automation: Update digital catalog websites/pages automatically on new inventory via Webflow CMS API.

3.20. AWS Lambda
• Automation: Serverless functions to handle scheduled or event-based catalog creation, processing, and secure digital delivery.

3.21. Google Drive
• Automation: Auto-generate catalog files, create shared drive folders per client, and send automated sharing notifications.

3.22. Trello
• Automation: Trigger tasks or notifications when catalog cycles complete, leveraging Trello API for team workflow automations.

3.23. Docusend
• Automation: Automatedly mail printed catalogs to specific clients via Docusend API whenever a new digital version is released.

Benefits

4.1. Automated digital catalogs reduce manual labor in content assembly, layout, and distribution.
4.2. Automated updates ensure clients always receive the latest available artwork and pertinent information.
4.3. Enables automating highly personalized, targeted catalog sends based on collector interests, event timing, or buying patterns.
4.4. Automating catalog generation increases scalability, supporting more artworks and client segments without extra staff.
4.5. Tracking and analytics automations provide data on open rates, engagement, and sales follow-ups, improving future campaign precision.
4.6. Enhanced speed and error reduction via automated processes, resulting in better client experience and increased art sales.