Data exporting for advertisement and reporting

Purpose

1.1. Automatedly export data related to auction schedules, item catalogs, bidder activity, and event performance for advertisement targeting and historical reporting.
1.2. Automate the compilation and transformation of auction data into formats compatible with ad platforms, CRM systems, analytics tools, and financial platforms.
1.3. Enable automation for real-time or scheduled extraction, ensuring up-to-date and precise datasets reach marketing and reporting endpoints for decision support and campaign execution.
1.4. Automate data delivery workflows to streamline collaboration between marketing, management, and compliance teams.

Trigger Conditions

2.1. Auction event creation, update, or close.
2.2. New catalog entries or modifications.
2.3. Scheduled intervals (e.g., daily, hourly, post-auction).
2.4. Bidder registration or activity milestones.
2.5. Manual trigger by authorized staff for real-time export requirements.

Platform Variants

3.1. Google Sheets
• Feature/Setting: Use Sheets API to automate data export using batchUpdate and append operations with timestamp triggers.
3.2. Microsoft Excel (Office 365)
• Feature/Setting: Automate data export utilizing Microsoft Graph API, specifically /me/drive/items/{item-id}/workbook/tables for row addition on auction close.
3.3. Salesforce
• Feature/Setting: Configure Data Loader or Bulk API to automate import of auction and bidder records for campaign segmentation.
3.4. HubSpot
• Feature/Setting: Use Contacts API or Lists API to automate lead enrichment from exported auction participation data.
3.5. Mailchimp
• Feature/Setting: Automate CSV imports using Lists API for tailored audience targeting.
3.6. Facebook Ads
• Feature/Setting: Configure the Custom Audiences API to automate updating audience lists based on latest auction attendees.
3.7. Google Ads
• Feature/Setting: Automate Customer Match uploads through the Google Ads API with audience data from scheduled exports.
3.8. Tableau
• Feature/Setting: Use Tableau REST API to automate data source refreshes with auction analytics.
3.9. Power BI
• Feature/Setting: Automate streaming datasets using Power BI REST API to visualize auction KPIs for internal reporting.
3.10. QuickBooks
• Feature/Setting: Use QuickBooks Online API to automate posting of financial summaries post-auction.
3.11. Xero
• Feature/Setting: Automatable import of sales and bidder data via Xero API for invoice tracking.
3.12. Slack
• Feature/Setting: Automate sending summary reports using chat.postMessage API whenever exports run.
3.13. Dropbox
• Feature/Setting: Automate export of CSV or PDF reports via Dropbox API (files/upload endpoint).
3.14. Google Drive
• Feature/Setting: Automate data export to shared folders with Drive API, managing permissions for marketing.
3.15. Zendesk
• Feature/Setting: Automate attaching auction data to tickets using Zendesk Tickets API for support and compliance.
3.16. Zoho CRM
• Feature/Setting: Automate export/import routines using Zoho CRM APIs for matching leads with auction records.
3.17. Airtable
• Feature/Setting: Automate record inserts using Airtable API for flexible reporting dashboards.
3.18. Monday.com
• Feature/Setting: Automate item creation/updates from exported auction data via Monday API.
3.19. SharePoint
• Feature/Setting: Use Microsoft Graph API to automate document libraries with auction summary uploads.
3.20. SAP
• Feature/Setting: Automate batch data export routing to SAP using OData services integration.

Benefits

4.1. Saves staff time by automating repetitive export routines.
4.2. Increases reporting and advertising accuracy through automated, error-free data pipelines.
4.3. Enables real-time campaign retargeting by streaming fresh, automatable audience data.
4.4. Facilitates compliance and audit trails with consistent, logged automated exports.
4.5. Empowers business intelligence with up-to-date, automated reporting on auction performance.