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Waitlist notifications and management automation

Purpose

1. Automate real-time notifications for guests on the waitlist to improve booking flow and reduce manual tracking.

2. Dynamically update waitlist status, notify guests via preferred channels (SMS, email, app), handle confirmations/cancellations, and optimize reservation allocations.

3. Improve customer experience and reduce staff workload in managing high demand and peak hours.


Trigger Conditions

1. New guest added to the waitlist.

2. Reservation slot becomes available.

3. Guest confirms or cancels waitlist status.

4. Maximum hold time for slot expires without guest response.

5. Waitlist reaches defined capacity limit.


Platform Variants


1. Twilio SMS

  • Feature/Setting: Messaging API, trigger outbound SMS on slot availability; configure webhook for delivery status.

2. SendGrid

  • Feature/Setting: Transactional email API, send waitlist and booking emails; use dynamic templates with JSON payload.

3. Slack

  • Feature/Setting: Incoming Webhook, send real-time notifications to staff; configure channel and payload formatting.

4. WhatsApp Business API

  • Feature/Setting: Outbound notifications using template messages for availability and confirmations.

5. Microsoft Teams

  • Feature/Setting: Bot Framework or Incoming Webhook, post status changes in reservation management channels.

6. HubSpot

  • Feature/Setting: Workflows to update contact record and send automated waitlist emails or SMS.

7. Salesforce

  • Feature/Setting: Process Builder/Flow to update lead/opportunity and trigger automated notifications.

8. Google Sheets

  • Feature/Setting: Apps Script to auto-update waitlist sheet and use triggers for notifications.

9. Mailchimp

  • Feature/Setting: Automated email campaigns for waitlist communications; use audience segment triggers.

10. Zapier

  • Feature/Setting: Multi-step Zaps to automate workflow between booking platforms and notification services.

11. Airtable

  • Feature/Setting: Automation to update waitlist table, send emails or webhook-based reminders.

12. ActiveCampaign

  • Feature/Setting: Automations for SMS/email sends upon status change; use webhook input for triggers.

13. Intercom

  • Feature/Setting: Auto-messages for app/web chat on waitlist updates; configure triggers on status change.

14. Pipedrive

  • Feature/Setting: Workflow Automations for moving contacts through reservation stages; email notification trigger.

15. Zoho CRM

  • Feature/Setting: Workflow Rules to auto-notify sales/operators on waitlist events; API triggers.

16. Google Calendar

  • Feature/Setting: Script-based automation to block slots and send invites on booking change.

17. Facebook Messenger

  • Feature/Setting: Send API to deliver real-time messages upon booking/waitlist movement.

18. Shopify

  • Feature/Setting: Custom webhook apps to manage reservation status and notify customers.

19. Eventbrite

  • Feature/Setting: Webhook triggers for attendee/waitlist status changes, automated emails to participants.

20. Discord

  • Feature/Setting: Webhook notifications in specific channels for team updates on high-volume days.

21. Telegram Bot

  • Feature/Setting: Bot messaging API to push waitlist updates and gather confirmations quickly.

22. OneSignal

  • Feature/Setting: Push notifications to mobile/web, triggered by API call on waitlist update.

23. ClickSend

  • Feature/Setting: SMS gateway to deliver round-robin waitlist notifications.

24. Klaviyo

  • Feature/Setting: Automated email/SMS flows for reservation updates, triggered by API or list entry.

Benefits

1. Reduces staff workload and phone time by automating guest notifications on waitlist/availability.

2. Improves guest experience with fast, direct updates, reducing walk-outs and missed reservations.

3. Increases slot utilization by quickly filling cancellations with other waitlisted guests.

4. Centralizes communications and status, enhancing visibility for staff and management.

5. Scales efficiently during peak times, supporting higher booking throughput.

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