Ad budget allocation and performance monitoring

Purpose

1.1. Automate ad budget allocation and ongoing performance monitoring across campaigns to optimize spend and maximize ROI.
1.2. Aggregate real-time performance data from multiple ad platforms.
1.3. Adjust budget allocations based on KPIs such as CPC, CPA, ROAS, CTR, and conversion rates.
1.4. Reduce manual intervention in campaign management and reporting across client accounts.
1.5. Enable quick, data-driven responses to underperforming ad sets and channels.

Trigger Conditions

2.1. Scheduled trigger (e.g., hourly or daily polling of campaign data APIs).
2.2. Webhook triggers on new performance data or budget depletion alerts from major ad platforms.
2.3. Custom rule met (e.g., CPC exceeds target by 20%, or lead volume below threshold).
2.4. Client request submitted via CRM or support form.
2.5. New campaign or ad group launched.

Platform Variants

3.1. Google Ads
• Feature/Setting: Use the Google Ads API's `CustomerService` and `CampaignBudgetService.listCampaignBudgets`. Configure OAuth2 for account access.
3.2. Facebook Ads
• Feature/Setting: Graph API `/adaccounts`, `/campaigns`, and `/insights` endpoints. Setup App credentials via Facebook for Developers.
3.3. LinkedIn Marketing Solutions
• Feature/Setting: Use `adCampaignsV2`, pull metrics, and set budgets via `adAccountsV2`. Connect via OAuth2.
3.4. Twitter Ads
• Feature/Setting: Use `/accounts/:account_id/campaigns` and `/stats/jobs/accounts`. Configure Bearer Token.
3.5. TikTok Ads
• Feature/Setting: Use `/campaign/get` and `/budget/update` via TikTok Ads API. App Secret required.
3.6. Microsoft Advertising (Bing Ads)
• Feature/Setting: Use `CampaignManagementService` API to get and set budgets. OAuth2 authentication required.
3.7. Snapchat Ads
• Feature/Setting: Use `Campaigns` endpoint to fetch and set budgets. Requires access token from Snapchat Ads API.
3.8. Pinterest Ads
• Feature/Setting: Use `campaigns` and `reports` endpoints, set budgets via API PATCH. OAuth credentials.
3.9. HubSpot
• Feature/Setting: Use `Marketing > Ads` API to fetch performance, adjust budgets. Configure App Secret and pipeline ID.
3.10. Salesforce Marketing Cloud
• Feature/Setting: Use `REST API` for campaign reporting and budget adjustments. Use connected app credentials.
3.11. AdRoll
• Feature/Setting: Use `Core API` campaigns endpoint for spend allocation and analytics. API key required.
3.12. Marin Software
• Feature/Setting: Use `Accounts` and `Campaigns` resources via the REST API; set budgets, pull KPIs.
3.13. Google Analytics
• Feature/Setting: Use `Reporting API` for attribution, read performance for each UTM; compare against ad spend.
3.14. Supermetrics
• Feature/Setting: Use connectors to pull media spend and performance into data warehouse or Google Sheets.
3.15. Improvado
• Feature/Setting: Use unified API to fetch all channel data, set alerts on performance dips.
3.16. Sprinklr
• Feature/Setting: Use `Paid Campaigns API` to monitor spend, set rules for automatic budget shifts.
3.17. Monday.com
• Feature/Setting: Use integrations to trigger pulse creation/updates when ad budget falls below threshold.
3.18. Slack
• Feature/Setting: Setup Incoming Webhooks to push alerts, e.g., budget low or KPI anomaly detected.
3.19. Tableau
• Feature/Setting: API integration to pull scheduled performance data for visualization and analysis.
3.20. Zapier
• Feature/Setting: Multistep Zaps to collect data from ad platforms, process in spreadsheet, trigger email alert if KPIs off-target.
3.21. Google Sheets
• Feature/Setting: Use Apps Script or API for dynamic spreadsheet updates on allocated vs. spent budget per campaign.

Benefits

4.1. Rapid detection and correction of underperforming campaigns prevents wasted ad spend.
4.2. Improved reporting accuracy and timeline with real-time data aggregation and visualization.
4.3. Consistent, rules-based budget optimization per client objectives.
4.4. Reduced manual labor for daily campaign monitoring and budget adjustments.
4.5. Enhanced client satisfaction via transparent, data-driven campaign management.