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Automated campaign briefing forms and approval tracking

Purpose

1.1. Centralize and streamline campaign briefing forms creation, submission, review, collaboration, and approvals with end-to-end tracking.
1.2. Minimize manual errors, ensure compliance, enhance transparency, and allow seamless multi-stakeholder input.
1.3. Maintain a permanent, searchable log of all campaign requests, approvals, and edits.
1.4. Automate notifications, reminders, and routing based on form status or stakeholder role.
1.5. Eliminate email back-and-forth and reduce campaign launch delays.

Trigger Conditions

2.1. New campaign brief form submitted via branded online portal or digital intake tool.
2.2. Status change in project management system (e.g., “Brief Submitted,” “Needs Review”).
2.3. Approval/rejection recorded by key stakeholder (e.g., marketing manager, account director).
2.4. Pre-set review period is reached without an approval action (e.g., escalation required).
2.5. Comment or edit is made by a team member on the briefing document.

Platform Variants


3.1. Microsoft Forms
• Feature: Form submission trigger via MS Power Automate
• Sample: “When a new response is submitted” action connects to approval workflow

3.2. Google Forms
• Feature: Google Forms API push to Google Sheets, trigger Apps Script
• Sample: “On form submit,” Apps Script sends approval request to Google Chat/Email

3.3. Jotform
• Feature: Jotform Webhook integration
• Sample: Webhook on submission sends payload to workflow, updates CRM/PM system

3.4. Typeform
• Feature: Typeform Responses API
• Sample: Pulls new submissions, pushes to Slack and sends approval task to Asana

3.5. Airtable
• Feature: Airtable Automations, API for record creation
• Sample: New row > Notify reviewer via email > Update status column on approval

3.6. Monday.com
• Feature: Forms, Automations, Approval columns
• Sample: Form submitted > Creates board item > Escalation on delayed approval

3.7. Asana
• Feature: Forms, Rule-based workflows
• Sample: Campaign form triggers task; “Waiting for Approval” custom field changes status

3.8. Trello
• Feature: Butler Automation, Attach Google Forms
• Sample: Card auto-created on form submit, Butler assigns reviewer checklist

3.9. Smartsheet
• Feature: Form entry triggers automated approval workflow
• Sample: Entry submission routes for multi-level approval, automated mails at each stage

3.10. ServiceNow
• Feature: Flow Designer, HR Service Delivery
• Sample: Brief form triggers flow for sequential approval and tracking updates

3.11. Salesforce
• Feature: Web-to-Lead/Form, Process Builder
• Sample: Brief submitted as custom object, approval chain follows assigned roles

3.12. HubSpot
• Feature: Forms Tool, Workflows
• Sample: Form embed triggers segmentation, internal task creation, and email alerts

3.13. Zoho Forms/CRM
• Feature: Zoho Flow, Approval Processes
• Sample: Form feeds approval fields, escalates after overdue

3.14. Slack
• Feature: Slack Workflow Builder, Slash commands
• Sample: “/campaignbrief” fires form, posts approvals to channel

3.15. Microsoft Teams
• Feature: Power Automate + Adaptive Cards
• Sample: Automated Teams message requests approval via Adaptive Card buttons

3.16. Notion
• Feature: Database templates, Automations via API
• Sample: New brief in database triggers @mentions based on status

3.17. ClickUp
• Feature: Forms, Automation
• Sample: Form creates task, “Waiting for approval” status changes trigger notification

3.18. DocuSign
• Feature: Approval routing, API event hooks
• Sample: Completion of digital sign-off updates CRM/PM system automatically

3.19. Zapier
• Feature: Multi-app automation
• Sample: Connects form platform, communication tool, and project management app

3.20. Adobe Acrobat Sign
• Feature: Workflow triggers for document approval
• Sample: Signed briefing document triggers status update via API

3.21. Dropbox Sign (HelloSign)
• Feature: API callback, team notifications
• Sample: Executed approval document initiates Slack/Teams workflows

3.22. Basecamp
• Feature: Message Board, To-dos, API hooks
• Sample: New message from form creates To-Do with approval tracking

3.23. Wrike
• Feature: Request Forms, Approval workflow
• Sample: Form populates project, request status automated to next reviewer

3.24. Workfront
• Feature: Custom forms, Automated approval process
• Sample: New campaign request moves to approver’s dashboard for action

Benefits

4.1. Eliminates friction and delays in campaign creation through automation.
4.2. Ensures full visibility and accountability at every stage.
4.3. Improves compliance and keeps a streamlined audit trail.
4.4. Frees staff from repetitive manual follow-up and tracking.
4.5. Enables scalable campaign management for agencies of any size.

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