Purpose
1.2. Minimize manual errors, ensure compliance, enhance transparency, and allow seamless multi-stakeholder input.
1.3. Maintain a permanent, searchable log of all campaign requests, approvals, and edits.
1.4. Automate notifications, reminders, and routing based on form status or stakeholder role.
1.5. Eliminate email back-and-forth and reduce campaign launch delays.
Trigger Conditions
2.2. Status change in project management system (e.g., “Brief Submitted,” “Needs Review”).
2.3. Approval/rejection recorded by key stakeholder (e.g., marketing manager, account director).
2.4. Pre-set review period is reached without an approval action (e.g., escalation required).
2.5. Comment or edit is made by a team member on the briefing document.
Platform Variants
3.1. Microsoft Forms
• Feature: Form submission trigger via MS Power Automate
• Sample: “When a new response is submitted” action connects to approval workflow
3.2. Google Forms
• Feature: Google Forms API push to Google Sheets, trigger Apps Script
• Sample: “On form submit,” Apps Script sends approval request to Google Chat/Email
3.3. Jotform
• Feature: Jotform Webhook integration
• Sample: Webhook on submission sends payload to workflow, updates CRM/PM system
3.4. Typeform
• Feature: Typeform Responses API
• Sample: Pulls new submissions, pushes to Slack and sends approval task to Asana
3.5. Airtable
• Feature: Airtable Automations, API for record creation
• Sample: New row > Notify reviewer via email > Update status column on approval
3.6. Monday.com
• Feature: Forms, Automations, Approval columns
• Sample: Form submitted > Creates board item > Escalation on delayed approval
3.7. Asana
• Feature: Forms, Rule-based workflows
• Sample: Campaign form triggers task; “Waiting for Approval” custom field changes status
3.8. Trello
• Feature: Butler Automation, Attach Google Forms
• Sample: Card auto-created on form submit, Butler assigns reviewer checklist
3.9. Smartsheet
• Feature: Form entry triggers automated approval workflow
• Sample: Entry submission routes for multi-level approval, automated mails at each stage
3.10. ServiceNow
• Feature: Flow Designer, HR Service Delivery
• Sample: Brief form triggers flow for sequential approval and tracking updates
3.11. Salesforce
• Feature: Web-to-Lead/Form, Process Builder
• Sample: Brief submitted as custom object, approval chain follows assigned roles
3.12. HubSpot
• Feature: Forms Tool, Workflows
• Sample: Form embed triggers segmentation, internal task creation, and email alerts
3.13. Zoho Forms/CRM
• Feature: Zoho Flow, Approval Processes
• Sample: Form feeds approval fields, escalates after overdue
3.14. Slack
• Feature: Slack Workflow Builder, Slash commands
• Sample: “/campaignbrief” fires form, posts approvals to channel
3.15. Microsoft Teams
• Feature: Power Automate + Adaptive Cards
• Sample: Automated Teams message requests approval via Adaptive Card buttons
3.16. Notion
• Feature: Database templates, Automations via API
• Sample: New brief in database triggers @mentions based on status
3.17. ClickUp
• Feature: Forms, Automation
• Sample: Form creates task, “Waiting for approval” status changes trigger notification
3.18. DocuSign
• Feature: Approval routing, API event hooks
• Sample: Completion of digital sign-off updates CRM/PM system automatically
3.19. Zapier
• Feature: Multi-app automation
• Sample: Connects form platform, communication tool, and project management app
3.20. Adobe Acrobat Sign
• Feature: Workflow triggers for document approval
• Sample: Signed briefing document triggers status update via API
3.21. Dropbox Sign (HelloSign)
• Feature: API callback, team notifications
• Sample: Executed approval document initiates Slack/Teams workflows
3.22. Basecamp
• Feature: Message Board, To-dos, API hooks
• Sample: New message from form creates To-Do with approval tracking
3.23. Wrike
• Feature: Request Forms, Approval workflow
• Sample: Form populates project, request status automated to next reviewer
3.24. Workfront
• Feature: Custom forms, Automated approval process
• Sample: New campaign request moves to approver’s dashboard for action
Benefits
4.2. Ensures full visibility and accountability at every stage.
4.3. Improves compliance and keeps a streamlined audit trail.
4.4. Frees staff from repetitive manual follow-up and tracking.
4.5. Enables scalable campaign management for agencies of any size.