Campaign Creation & ManagementPurpose
1.2. Automate scheduled and event-driven reporting, reducing manual data collection and report creation.
1.3. Deliver formatted analytics to stakeholders via email, dashboards, messaging platforms, or cloud storage.
1.4. Support cross-channel attribution, anomaly detection, and custom KPIs for improved campaign management and client transparency.
Trigger Conditions
2.2. Completion of a campaign flight, budget threshold met, or specific conversion events detected.
2.3. Manual triggers by account managers in case of urgent or ad-hoc requests.
2.4. Receipt of new campaign data or updates in third-party analytics.
Platform Variants
• API: Google Ads API "SearchStream" to fetch campaign metrics; set filters for account, date range, metrics.
3.2. Meta Ads (Facebook/Instagram)
• API: Marketing API "/act_{ad_account_id}/insights" endpoint; configure level, fields, time_range.
3.3. LinkedIn Ads
• API: LinkedIn Marketing API "Statistics" endpoint; parameters for time granularity and campaign IDs.
3.4. Twitter Ads
• API: Twitter Ads API "/accounts/:account_id/stats" endpoint; configure metrics, entity, and date.
3.5. TikTok Ads
• API: TikTok for Business API "/open_api/v1.2/report/integrated/get" endpoint; campaign selection and fields.
3.6. Snapchat Ads
• API: Snapchat Marketing API "/stats" endpoint; specify ad account, date_start, date_end.
3.7. Google Analytics 4
• API: GA4 Data API "runReport" method; specify dimensions, metrics, date ranges.
3.8. Microsoft Advertising
• API: Bing Ads Reporting API "DownloadReport" operation; choose report type, schedule, columns.
3.9. HubSpot
• API: Analytics API "/reports/v2/campaigns" endpoint; specify campaign IDs, date range.
3.10. Salesforce Marketing Cloud
• API: REST API "/data/v1/async/query" for campaign reporting; set SQL, schedule extraction.
3.11. Mailchimp
• API: Reports API "/reports/{campaign_id}" for email campaign analytics; configure report type and segment.
3.12. SendGrid
• API: Stats API "Get Campaign Stats"; set queries for campaign, time.
3.13. Zoho CRM
• API: Campaigns API "getRecords"; set fields for performance metrics, filters for timeframe.
3.14. Tableau
• Function: REST API "Query Views For Workbook"; automate extraction of relevant dashboards.
3.15. Google Data Studio
• API: Data connector with real-time push of metrics; use refresh triggers for live dashboards.
3.16. Slack
• Function: Incoming Webhooks or "chat.postMessage"; deliver summarized report or alert on schedule.
3.17. Microsoft Teams
• API: Connector for scheduled messages or "Create chatMessage" Graph API method.
3.18. Dropbox
• API: "files/upload" endpoint; auto-upload generated report documents.
3.19. Google Drive
• API: Drive "files.create", "permissions.create"; upload and share report files to folders.
3.20. AWS S3
• API: S3 SDK "putObject"; store CSV or PDF reports, set access policy.
3.21. Power BI
• API: "Push datasets" REST API to update and refresh campaign performance visuals.
3.22. Monday.com
• API: "create_update" for reporting to boards; map campaign data to board columns.
3.23. Notion
• API: "Create Page" or "Append Block" to campaign databases; structure metric details.
3.24. Airtable
• API: "Create Records" in reporting base; field mapping for KPIs and summary.
Benefits
4.2. Enables near real-time visibility for clients and internal stakeholders.
4.3. Saves significant staff time, allowing focus on optimization, not data prep.
4.4. Consolidates multi-platform metrics for holistic analysis and cross-platform insights.
4.5. Standardizes formats and timing of reporting, supporting agency SLAs.
4.6. Streamlines compliance and data retention with automated archiving.