Creative asset management and versioning

Purpose

1.1. Centralize storage, retrieval, approval, and distribution of creative assets (graphics, videos, documents) for rapid deployment in advertising campaigns.
1.2. Track all asset versions, enforce naming conventions, and facilitate asset re-use documented with audit trails.
1.3. Sync asset updates across campaign management, digital asset management (DAM), collaboration, review, and publishing platforms.
1.4. Automate reviews, feedback, approvals, status notifications, and publishing based on campaign lifecycles.

Trigger Conditions

2.1. New creative asset uploaded or edited in a DAM or cloud storage platform.
2.2. Asset receives status change (e.g., “Ready for Review,” “Approved,” “Rejected”).
2.3. Version increment detected on an existing asset.
2.4. Campaign brief or update sheet is uploaded, requiring asset linking or new asset association.

Platform Variants

3.1. Adobe Creative Cloud
• API: Assets > List, Share, Update Asset
• Configure automatic sync of assets and status tagging upon edit/upload.
3.2. Bynder
• API: Assets > Upload, Check-in, Publish
• Configure triggers for asset uploads, versioning, and admin reviews.
3.3. Widen Collective
• API: Assets Endpoint
• Auto-notify creative leads when assets are checked in or updated for review.
3.4. Dropbox Business
• API: /files/upload, /files/get_metadata
• Monitor designated folders for new/updated assets; move to versioned folder structure.
3.5. Google Drive
• API: Files: Watch, Update
• Enable notifications on asset modification and auto-tagging workflows.
3.6. Box
• API: Events, Upload File
• Trigger automated review tasks when files are uploaded or replaced.
3.7. Airtable
• API: Records > Create/Update
• Auto-link assets to campaigns by updating table records and asset version fields.
3.8. Workfront
• API: Updates, Attachments
• Start asset reviews or approvals on attachment activity in a project.
3.9. Asana
• API: Tasks, Attachments
• Attach asset versions to campaign project tasks and set up approval sub-tasks.
3.10. Monday.com
• API: Items, Assets Column
• Automate version record-keeping and status update for creative files.
3.11. Trello
• API: Cards, Attachments
• Automate card creation or comments when a new version of an asset is available.
3.12. Slack
• API: file_uploaded, chat.postMessage
• Send team notifications and collate all feedback on new/updated assets.
3.13. Microsoft Teams
• API: Files, Chat
• Push status updates or review feedback threads with attached asset links.
3.14. Miro
• API: Boards, Files
• Auto-embed updated assets into project boards as new versions post-upload.
3.15. Figma
• API: Files Endpoint
• Mirror and version Figma design files on asset update/publish events.
3.16. Proofhub
• API: Files, Discussions
• Start review cycles and notify teams as files get uploaded/approved.
3.17. Frame.io
• API: Assets, Version Stacks
• Stack versions for video assets and auto-notify for stakeholder reviews.
3.18. Wrike
• API: Attachments, Tasks
• Trigger task updates when new creative versions are submitted.
3.19. Notion
• API: Databases, Files
• Maintain asset logs and link latest version to campaign strategy notes.
3.20. Smartsheet
• API: Attachments, Rows
• Record asset changes against campaign sheets and automate update alerts.

Benefits

4.1. Accelerates campaign production by mitigating manual handoffs and reducing approval wait times.
4.2. Ensures version control, compliance, and full traceability of creative asset edits.
4.3. Minimizes errors in file usage and unauthorized file versioning, ensuring brand consistency at scale.
4.4. Enhances transparency and collaboration among creative, account, and project management teams.