Cross-channel campaign synchronization

Purpose

1.1. Synchronize advertising campaigns, creative assets, audiences, and performance data across multiple platforms in real time.
1.2. Ensure consistent messaging, targeting, budgets, and schedules across TV, social, search, display, and email.
1.3. Automate updates to creative, adjust bids, and pause or resume campaigns simultaneously on all connected channels.
1.4. Reduce manual duplication and errors, ensuring compliance and uniform reporting.

Trigger Conditions

2.1. New campaign creation or update in any connected advertising platform.
2.2. Scheduled refresh cycle (e.g., midnight daily sync).
2.3. Change in creative assets, offer, or messaging.
2.4. Shift in target audience or budget allocation.
2.5. Performance KPI threshold met or breached (e.g., CPA target).

Platform Variants

3.1. Facebook Ads
• Feature/Setting: Graph API – /v{version}/adcampaigngroup for creating/updating ad sets.
3.2. Google Ads
• Feature/Setting: Google Ads API – CampaignService.MutateCampaigns for add/update operations.
3.3. Twitter Ads
• Feature/Setting: Twitter Ads API – accounts/:account_id/campaigns endpoint for campaign management.
3.4. LinkedIn Marketing Solutions
• Feature/Setting: Campaign Management API – POST/PUT /adCampaignsV2 for synchronization.
3.5. TikTok Ads
• Feature/Setting: TikTok for Business API – /campaign/create and /campaign/update.
3.6. Snapchat Ads
• Feature/Setting: Marketing API – /v2/adaccounts/{ad_account_id}/campaigns for CRUD operations.
3.7. Pinterest Ads
• Feature/Setting: Pinterest Ads API – POST/PUT /v5/campaigns endpoints.
3.8. YouTube Ads
• Feature/Setting: Google Ads API – integrated via YouTube placement specs.
3.9. Microsoft Advertising (Bing)
• Feature/Setting: CampaignManagementService – Add/UpdateCampaigns method.
3.10. HubSpot Marketing
• Feature/Setting: Marketing API – /campaigns for creating or updating campaigns.
3.11. Salesforce Marketing Cloud
• Feature/Setting: REST API – /interaction/v1/campaigns for campaign execution.
3.12. Mailchimp
• Feature/Setting: Campaigns API – POST/PUT /campaigns/{campaign_id}.
3.13. ActiveCampaign
• Feature/Setting: Campaigns API – /api/3/campaigns for cross-channel triggers.
3.14. Klaviyo
• Feature/Setting: Campaigns API – POST /api/v1/campaigns for synchronization.
3.15. Adobe Advertising Cloud
• Feature/Setting: API Integration – Campaign & Placement sync endpoints.
3.16. AdRoll
• Feature/Setting: API – /campaigns endpoint for multi-channel orchestration.
3.17. Outbrain
• Feature/Setting: Outbrain Amplify API – POST /campaigns for push/pause/modify.
3.18. Taboola
• Feature/Setting: Backstage API – /campaigns PATCH/POST for real-time update.
3.19. Amazon Advertising
• Feature/Setting: Amazon Ads API – /v2/sp/campaigns for status and budget sync.
3.20. Criteo
• Feature/Setting: Criteo Marketing API – /2022-10/campaigns for bid and targeting harmonization.
3.21. Sprinklr
• Feature/Setting: Sprinklr API – /ads-campaigns for orchestration across supported networks.
3.22. Hootsuite
• Feature/Setting: Hootsuite Campaigns API – Campaign endpoints for social promotion sync.

Benefits

4.1. Eliminates manual campaign duplication and streamlines multi-channel launches.
4.2. Maintains brand consistency and timing across all networks.
4.3. Reduces misalignment in audience, creative, and budgets between platforms.
4.4. Enables instant campaign pausing or updating in crisis response.
4.5. Centralizes performance tracking and reporting for granular optimization.
4.6. Supports rapid scaling of promotions and creative refreshes across all channels.