Integration with third-party ad platforms

Purpose

1.1. Automate seamless connection between campaign creation tools and major ad platforms for synchronized deployment, real-time updates, budget allocation, and reporting
1.2. Eliminate manual steps when launching, updating, or analyzing multi-channel ad campaigns
1.3. Enable real-time audience syncing, creative upload, bid adjustments, and conversion data streaming
1.4. Centralize management of campaigns across search, social, display, native, affiliate, and programmatic networks
1.5. Enhance campaign speed-to-market, consistently update ads, and ensure compliance with platform specifications

Trigger Conditions

2.1. New campaign setup in CRM or project management systems
2.2. Status change (draft to live, paused, or edited) in internal marketing tools
2.3. Updates to creative assets in digital asset management systems
2.4. Budget or strategy changes signed off via approval workflows
2.5. Scheduled intervals for automated reporting or performance sync

Platform Variants

3.1. Google Ads
• Feature/Setting: Google Ads API – configure CampaignService, AdGroupService, and BudgetService to auto-create or update campaigns with defined targeting

3.2. Facebook Ads (Meta for Business)
• Feature/Setting: Marketing API – connect AdCampaign, AdCreative, and AdSet endpoints to manage and sync Facebook & Instagram campaigns

3.3. LinkedIn Ads
• Feature/Setting: LinkedIn Marketing API – automate sponsored content creation and audience uploads via Campaign Management endpoints

3.4. Twitter Ads (X for Business)
• Feature/Setting: Twitter Ads API – use Campaigns, Line Item, and Creatives endpoints for automated promotion sync

3.5. TikTok For Business
• Feature/Setting: TikTok Marketing API – configure Campaign, AdGroup, and Ad endpoints for creative and audience synchronization

3.6. Microsoft Advertising (Bing)
• Feature/Setting: CampaignManagement API – enable automated import or update of campaign structures, budgets, and reporting

3.7. Snapchat Ads
• Feature/Setting: Snap Marketing API – automate campaign, ad set, and creative deployments via Snap Business API endpoints

3.8. Pinterest Ads
• Feature/Setting: Pinterest Ads API – connect to Campaign and AdGroup endpoints for automated targeting and creative sync

3.9. Reddit Ads
• Feature/Setting: Reddit Ads API – configure Campaign and Creative endpoints for scheduled dissemination

3.10. Amazon DSP
• Feature/Setting: Amazon Advertising API – use Campaigns and Bulk Upload endpoints for native and display ad management

3.11. AdRoll
• Feature/Setting: AdRoll API – automate campaign creation, audience sync, and retargeting logic

3.12. Taboola
• Feature/Setting: Taboola Backstage API – connect Campaign, Ad, and Reporting endpoints for content campaigns

3.13. Outbrain
• Feature/Setting: Outbrain Amplify API – configure Campaigns endpoint for native advertising automation

3.14. Criteo
• Feature/Setting: Criteo Marketing API – set up Real-time Audience sync and Automated Campaign Management endpoints

3.15. DV360 (Google Display & Video 360)
• Feature/Setting: Display & Video 360 API – use LineItem, Campaign, and InsertionOrder endpoints

3.16. Spotify Ad Studio
• Feature/Setting: Spotify Ad Studio API – automate ad submissions and performance data retrieval

3.17. The Trade Desk
• Feature/Setting: The Trade Desk API – connect to Campaign, AdGroup, and Creative endpoints for omnichannel demand execution

3.18. StackAdapt
• Feature/Setting: StackAdapt API – use Campaign and Creative endpoints to automate media buys

3.19. Yahoo Gemini
• Feature/Setting: Yahoo Native API – sync new ads, targeting, and budget configurations

3.20. Apple Search Ads
• Feature/Setting: Apple Search Ads API – configure Campaign Management and Reporting endpoints for automated iOS app promotion

Benefits

4.1. Drastically reduces manual intervention in ad campaign launches and updates
4.2. Ensures data and creative consistency across all paid media channels
4.3. Speeds up response to market changes with real-time adjustments
4.4. Facilitates compliance with platform specifications via direct API integration
4.5. Centralizes monitoring and reporting for all major ad platforms within unified dashboards
4.6. Empowers scalable cross-platform testing and budget reallocation
4.7. Minimizes human error and accelerates campaign spin-up times
4.8. Boosts internal productivity and enhances service delivery to clients