Campaign Creation & ManagementPurpose
1. Enable consistent, timely, and multi-channel content release for campaigns across all client social profiles.
2. Eliminate manual effort in scheduling, reduce errors, and increase engagement by auto-optimizing posting times and monitoring status.
3. Centralize management and analytics, supporting bulk uploads, approval workflows, audience targeting, and media asset handling.
4. Allow campaign managers to coordinate with creative teams, set rules for frequency, and align with advertising strategies.
Trigger Conditions
1. Campaign manager uploads new content and scheduling brief.
2. Social media calendar reaches planned post date/time.
3. Approval status changes (e.g., content moves to “approved”).
4. Marketing KPIs signal key dates for specific campaign pushes.
5. Workflow receives API/webhook from content creation tools.
Platform Variants
1. Facebook
- API: Graph API / endpoint: /page/feed, /page/photos, /scheduled_posts
- Configure: Set “published=false” with “scheduled_publish_time”, attach images/videos.
2. Instagram
- API: Graph API / endpoint: /media, /media_publish
- Configure: Upload content, set “caption”, schedule publish time.
3. Twitter (X)
- API: v2 / endpoint: /tweets, /schedules
- Configure: Post JSON with “text”, “media_ids”, and schedule timestamp.
4. LinkedIn
- API: Marketing Developer Platform / endpoint: /ugcPosts
- Configure: Target organization URN, define visibility, schedule with “scheduledAt”.
5. Pinterest
- API: v5 / endpoint: /pins, /boards
- Configure: Attach board ID, note, media URL, schedule date/time.
6. TikTok
- API: Business Content API / endpoint: /video/publish
- Configure: Upload video, set description, “scheduled_time” parameter.
7. YouTube
- API: Data API v3 / endpoint: /videos/insert
- Configure: Set “status.privacyStatus” to “private”, “publishAt” for scheduling.
8. Buffer
- API: v2 / endpoint: /updates/create
- Configure: Attach profiles, content, schedule_time.
9. Hootsuite
- API: v1 / endpoint: /messages
- Configure: Assign profile IDs, message body, “scheduledSendTime”.
10. Sprout Social
- API: Universal Publishing endpoint
- Configure: Assign profile, message, attachments, “sendAt”.
11. Zoho Social
- API: Social API / endpoint: /posts
- Configure: Include channel_id, message, scheduled_time.
12. Agorapulse
- API: Publishing API / endpoint: /scheduled_posts
- Configure: Assign social account, content, “scheduled_for”.
13. Sendible
- API: /posts
- Configure: Profiles, content, “date_time” for scheduling.
14. SocialBee
- API: /posts/schedule
- Configure: Workspace, profile_id, post text, “schedule_time”.
15. Later
- API: /scheduled_posts
- Configure: Social profile, media asset, “schedule_time”.
16. Planable
- API: /posts
- Configure: Workspace, status “scheduled”, publish_at.
17. SocialPilot
- API: /posts
- Configure: Account ID, content, “scheduled_at”.
18. Postoplan
- API: /create_post
- Configure: Profile, content, “planned_date”.
19. eClincher
- API: /posts
- Configure: Social profile, content, “schedule_time”.
20. HubSpot
- API: Social API / endpoint: /broadcast_message
- Configure: Channel, message, “scheduled_publish_time”.
Benefits
1. Ensures multi-account, multi-network campaign consistency and reach.
2. Frees staff from repetitive, error-prone posting tasks.
3. Allows A/B testing and metrics tracking per network and post.
4. Supports approvals and compliance safeguards before scheduling.
5. Automates optimization for regional time zones and peak activity windows.
6. Centralizes performance insights for reporting and strategy adjustment.
7. Enables rapid, coordinated campaign launches across global markets.