Purpose
1.2. Automate notifications to senior staff for critical, high-risk, or time-sensitive claims to expedite review and action.
1.3. Automate internal escalation for claims exceeding a monetary threshold, involving complex fraud risk, or flagged by automated business rules.
1.4. Automate consistent, error-free communication via multiple digital channels to ensure that no high-priority case is missed.
Trigger Conditions
2.2. Claim marked as "urgent" by initial adjuster or automated fraud detection systems.
2.3. SLA timers at risk of breach for high-tier accounts.
2.4. Automated rule-matching for keywords/tags in claim notes (e.g., “VIP,” “litigation,” “escalation”).
2.5. Automated incidents from policyholder complaints detected via sentiment analysis tools.
Platform variants
3.1. Twilio
• Feature/Setting: Automate SMS/voice alert via Twilio Programmable Messaging or Voice API; use API endpoint "/Messages" or "/Calls".
• Sample configuration: Automate sending POST requests containing claim details to notify senior staff mobile numbers.
3.2. SendGrid
• Feature/Setting: Automate email alert using SendGrid Mail Send API; endpoint "/mail/send".
• Sample configuration: Automate templated urgent notifications with dynamic claim data to leadership email distribution list.
3.3. Slack
• Feature/Setting: Automate channel or DM notifications using Slack “chat.postMessage” API.
• Sample configuration: Automate a direct mention to claims leadership Slack channel like #claims-management-alerts.
3.4. Microsoft Teams
• Feature/Setting: Automate alerts via Microsoft Graph API “/chats/{chat-id}/messages”; send adaptive cards.
• Sample configuration: Automate a formatted alert with claim metadata to executive Teams group.
3.5. Salesforce
• Feature/Setting: Automate case escalation rules or process builder/custom Flow for notifications.
• Sample configuration: Automate alert tasks to senior users when custom logic evaluation is true.
3.6. Gmail
• Feature/Setting: Automate sending emails with Gmail API “/users/messages/send”.
• Sample configuration: Automate pre-configured urgent alert message for executives’ inbox.
3.7. Outlook
• Feature/Setting: Automate notification emails using Microsoft Graph “/sendMail” API.
• Sample configuration: Automate sending flagged claim details to Outlook contact group.
3.8. PagerDuty
• Feature/Setting: Automate incident trigger using Events API “/v2/enqueue”.
• Sample configuration: Automate creates new high-severity incident for on-call senior staff.
3.9. ServiceNow
• Feature/Setting: Automate creation of a high-priority task or notification to ITSM workflow via Table API.
• Sample configuration: Automate automated assignment to management group for urgent review.
3.10. Zendesk
• Feature/Setting: Automate ticket escalation and notification with Triggers API.
• Sample configuration: Automate send auto-notification to supervising claims manager.
3.11. Freshdesk
• Feature/Setting: Automate supervisor alert using webhooks and Automation rules.
• Sample configuration: Automate trigger rule to notify senior claim handler on ticket update.
3.12. Jira
• Feature/Setting: Automate comments or watchers update using “issueUpdated” webhook/event.
• Sample configuration: Automate assignment notification for high-value claim issues.
3.13. HubSpot
• Feature/Setting: Automate notification workflow using “Workflows” or Engagements API.
• Sample configuration: Automate alert to team based on CRM claim data via custom workflow.
3.14. Asana
• Feature/Setting: Automate task assignment or comment notification using “Tasks” API.
• Sample configuration: Automate auto-created urgent review task for leadership.
3.15. Monday.com
• Feature/Setting: Automate board update/notification via integration recipes or Notifications API.
• Sample configuration: Automate status-triggered email or in-app update.
3.16. WhatsApp Business
• Feature/Setting: Automate urgent claim message via WhatsApp Business API “/messages”.
• Sample configuration: Automate coded urgent alert to leadership’s mobile WhatsApp.
3.17. Telegram
• Feature/Setting: Automate bot notification using Telegram Bot API “/sendMessage”.
• Sample configuration: Automate instant bot push message to leadership group chat.
3.18. Google Chat
• Feature/Setting: Automate webhook to Google Chat space; “messages.create” API.
• Sample configuration: Automate actionable alert to insurance leadership chat.
3.19. AWS SNS (Simple Notification Service)
• Feature/Setting: Automate publish action to SNS topic; “Publish” API method.
• Sample configuration: Automate broadcast notification to predefined SMS/email endpoints.
3.20. Zapier
• Feature/Setting: Automate multi-platform notifications using “Webhooks by Zapier” or “Email” app.
• Sample configuration: Automate end-to-end workflow with triggers for high-value or urgent claim criteria.
Benefits
4.2. Automates escalation, ensuring no critical claim is overlooked during business hours or after hours.
4.3. Automator system ensures audit trails for each automated notification, simplifying compliance audits.
4.4. Automates multi-channel, redundant alerting to avoid missed communications.
4.5. Automating complex notification logic enables scalable, reliable claims oversight, decreasing operational risk.
4.6. Automatedly improves customer outcomes by reducing time to resolution for critical claims.