Purpose
1.2. Deliver personalized, timely, and trackable referral requests via diverse channels as a seamless extension of client care and aftercare, optimizing for loyalty, satisfaction, and business growth.
Trigger Conditions
2.2. Set delay or timing (e.g., 1–3 days post-treatment) using automator scheduling tool.
2.3. Optional: Conditional segmentation (e.g., for returning clients, specific service types, satisfaction feedback).
Platform variants
3.1. Twilio SMS
- Feature/Setting: Automate SMS API to send referral messages after treatment; configure message templates and triggers in Workflow Studio.
3.2. SendGrid
- Feature/Setting: Automate Transactional Email API with dynamic templates; configure trigger from new booking status.
3.3. Mailchimp
- Feature/Setting: Automate Customer Journeys with post-treatment segments, scheduled referral campaigns.
3.4. HubSpot
- Feature/Setting: Automate Workflows for contact properties “treatment completed”, auto-send referral emails.
3.5. Google Sheets
- Feature/Setting: Automate adding client row w/ status and automator script to announce referral when “Completed”.
3.6. Calendly
- Feature/Setting: Automate Webhook or Zapier trigger on completed event, send referral follow-up.
3.7. ActiveCampaign
- Feature/Setting: Automate Automations tool, trigger referral messages after tagged treatment.
3.8. Salesforce
- Feature/Setting: Automate Process Builder/Flow for status change, auto-send referral prompt.
3.9. Zendesk
- Feature/Setting: Automate Triggers to message or email after ticket (appointment) resolved.
3.10. WhatsApp Business API
- Feature/Setting: Automate messaging flow for referral requests via approved templates.
3.11. Slack
- Feature/Setting: Automate message to internal channel to prompt manual referral message or automate via bots.
3.12. Facebook Messenger
- Feature/Setting: Automate bot broadcast to client marking treatment done, request referrals.
3.13. Klaviyo
- Feature/Setting: Automate Flows, post-purchase or service email, dynamic referral content.
3.14. GMail (Google Workspace)
- Feature/Setting: Automate send email with Apps Script triggered by Google Calendar or Sheets event.
3.15. Shopify
- Feature/Setting: Automate Order status flow to trigger referral app or email after service “delivered”.
3.16. Zoho CRM
- Feature/Setting: Automate Workflow Rules for field update, auto-send referral via email/SMS.
3.17. Microsoft Outlook/Office 365
- Feature/Setting: Automate Power Automate flows for calendar or contact update, auto-send referral.
3.18. Intercom
- Feature/Setting: Automate in-app message/auto-email for new tags (“treatment complete”).
3.19. Segment
- Feature/Setting: Automate event-based triggers to send referral campaign via integrated channels.
3.20. Airtable
- Feature/Setting: Automate on status field change with automation extension, triggers referral workflow.
3.21. Pipedrive
- Feature/Setting: Automate workflow automation; when deal marked “won/treatment complete” triggers referral.
3.22. Constant Contact
- Feature/Setting: Automate email autoresponders for “treatment completed” tags for clients.
3.23. Drip
- Feature/Setting: Automate post-service trigger with referral ask in campaign sequence.
3.24. Monday.com
- Feature/Setting: Automate status change to “done” triggers integration to send referral outreach.
3.25. Notion (w/ integrations)
- Feature/Setting: Automatable database entry status triggers email or message referral requests.
Benefits
4.2. Enables multi-channel referral automation, maximizing client response.
4.3. Increases likelihood of referrals via timely and personalized automator-driven campaigns.
4.4. Ensures tracking and accountability within automatable aftercare processes.
4.5. Automatedly enhances client experience, reinforcing brand loyalty via smart automation.