Purpose
1.2. Automate data retrieval and use from CRM or booking system to identify key dates per client.
1.3. Automatically generate unique incentive codes or offer messages per event type, ensuring a personal approach.
1.4. Automatedly distribute offers via multichannel delivery (email, SMS, in-app notification, etc.), driving engagement with minimal manual intervention.
1.5. Automate reporting and monitoring of redemption and response, enabling continual improvement of automated campaigns.
Trigger Conditions
2.2. Automation may also trigger based on programmatic scheduling (e.g., X days before event).
2.3. Automated re-check for missed sends in event of downtime or error.
Platform Variants
• Feature/Setting: Configure the “Send SMS” API with mapped phone numbers, automated message templating, and scheduling logic.
3.2. SendGrid
• Feature/Setting: Automate transactional email by configuring the Mail Send v3 API, dynamic templates, and scheduled batch sends.
3.3. Mailchimp
• Feature/Setting: Use Customer Journeys automation with event-based triggers and personalized merge tags in automated campaigns.
3.4. ActiveCampaign
• Feature/Setting: Setup automations with date-based triggers and conditional content for unique offers.
3.5. HubSpot
• Feature/Setting: Automate workflows using the “Date Property Trigger” linked to client records; configure email actions.
3.6. Zoho CRM
• Feature/Setting: Use Workflow Rules to automate actions on specific dates with email, SMS, or webhook calls.
3.7. Salesforce
• Feature/Setting: Setup Process Builder or Flow automator to launch automation on Contact’s birthday/anniversary field.
3.8. Pipedrive
• Feature/Setting: Automate “Activities” and custom webhook triggers linked to person fields with automation plugins.
3.9. Airtable
• Feature/Setting: Configure Airtable Automations to trigger on date field match, sending through integrations (email, SMS, Slack, etc.).
3.10. Google Calendar
• Feature/Setting: Use Calendar API to pull events and automate reminders, offers, or integrations with communication platforms.
3.11. Outlook (Microsoft 365)
• Feature/Setting: Utilize Power Automate (Flow) to trigger emails or Teams messages on matching calendar event dates.
3.12. Klaviyo
• Feature/Setting: Employ Date Property Flows to trigger automated offers based on profile property dates.
3.13. Drip
• Feature/Setting: Build automated workflows around date-based custom fields for one-to-one email campaigns.
3.14. Shopify
• Feature/Setting: Configure automated campaigns via Shopify Flow triggered by customer date properties.
3.15. WooCommerce
• Feature/Setting: Use AutomateWoo to trigger coupon code emails automatedly on known dates.
3.16. Intercom
• Feature/Setting: Trigger in-app messages or product tours based on entered custom fields (birthdays/anniversaries).
3.17. Slack
• Feature/Setting: Automate reminders or celebration alerts via Slack API bots on specific date matches.
3.18. Facebook Messenger
• Feature/Setting: Automate bot-driven message delivery using Messenger API and client recurring events.
3.19. WhatsApp Business API
• Feature/Setting: Automated template message delivery triggered by webhook from CRM or scheduling tool.
3.20. Zapier
• Feature/Setting: Logic automation chaining by monitoring date fields and sending or posting using various app actions.
3.21. Constant Contact
• Feature/Setting: Use Automation Paths to send targeted emails triggered by date fields in contact records.
3.22. Calendly
• Feature/Setting: Automate client outreach around event anniversaries originating from booking records using webhooks.
Benefits
4.2. Reduce manual workload around monitoring, scheduling, and sending celebratory content.
4.3. Achieve consistent, timely delivery of offers, improving brand perception and loyalty through automation.
4.4. Use automation analytics for data-driven strategies and optimizations.
4.5. Ensure no client milestone is missed due to human error, elevating overall client retention rates.