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Birthday and wellness check-in messages

Purpose

1.1. Automatically send personalized birthday and wellness check-in messages to clients of acupuncturists; maintain ongoing patient engagement, improve retention, remind clients of care, enhance patient-provider relationships, and ensure no important client milestone goes unnoticed.

Trigger Conditions

2.1. Scheduled date matches client’s date of birth for birthday message.
2.2. Scheduled interval (e.g., every 3/6/12 months since last visit) for wellness check-in.
2.3. Triggered by incoming client database update or calendar event.
2.4. Manual override by practitioner when needed.

Platform Variants


3.1. Twilio SMS
• Feature/Setting: Use Programmable Messaging API; configure scheduled SMS via API and connect to client data fields.
• Sample: Schedule POST to Twilio endpoint with client mobile and message body.

3.2. SendGrid
• Feature/Setting: Email API — use scheduled transactional templates; personalize with dynamic fields.
• Sample: Create dynamic template; schedule message with recipient and client info JSON.

3.3. Mailchimp
• Feature/Setting: Use Automations > Date-Based Emails; trigger on client birthday custom field.
• Sample: Map audience field “Birthday”; set automated trigger.

3.4. Slack
• Feature/Setting: Schedule Message or use Reminders API to send check-ins in client-specific channels or DMs.
• Sample: Setup Reminder workflow for birthday date.

3.5. WhatsApp Business API
• Feature/Setting: Template message API; use scheduler to trigger on client date.
• Sample: Approve template; send via POST with client and date.

3.6. HubSpot CRM
• Feature/Setting: Workflow Automation; trigger email/SMS on contact property “Birthday” or last appointment.
• Sample: Create workflow; set enrollment on date field.

3.7. Salesforce
• Feature/Setting: Process Builder or Flow; send mass email/SMS using scheduled jobs.
• Sample: Create process; set scheduled action.

3.8. ActiveCampaign
• Feature/Setting: Automations; birth date or custom field as trigger.
• Sample: Start automation “on contact birthday”; send message.

3.9. Zoho CRM
• Feature/Setting: Workflow Rules; custom date field trigger for email/SMS.
• Sample: Configure rule with “Birthday” field.

3.10. Google Calendar
• Feature/Setting: Calendar API; set event reminders for birthdays/check-in intervals.
• Sample: Create recurring event; use API push notifications.

3.11. Outlook 365
• Feature/Setting: Power Automate (Flow); trigger based on contacts’ birthdays/calendar dates.
• Sample: Use “Contact’s birthday” as automation trigger.

3.12. Pipedrive
• Feature/Setting: Workflow Automations; date field triggers message action using connected mail/SMS.
• Sample: Set up automated action on custom date field.

3.13. Intercom
• Feature/Setting: Custom Bot Rules; trigger message on anniversary date in user profile.
• Sample: User property-triggered bots.

3.14. Klaviyo
• Feature/Setting: Flows; trigger birthday series via profile data.
• Sample: Use “Date of Birth” property to initiate automated flow.

3.15. Drip
• Feature/Setting: Workflow; date-based trigger for segments tagged by “Birthday.”
• Sample: Send automated message to birthday segment.

3.16. Viber Messaging API
• Feature/Setting: Use Send Message endpoint; schedule via backend.
• Sample: Schedule POST with user and message text.

3.17. Telegram Bot API
• Feature/Setting: Set webhook to monitor date; send message via sendMessage.
• Sample: Scripted trigger matching user date.

3.18. SMSGlobal
• Feature/Setting: SMS API; send scheduled bulk messages on selected dates.
• Sample: Schedule SMS task with client list and content.

3.19. Facebook Messenger Send API
• Feature/Setting: Setup recurring reminders via Message API.
• Sample: Map user IDs and schedule with date criteria.

3.20. Constant Contact
• Feature/Setting: Email Automation; trigger based on custom birthday field.
• Sample: Map birthday field, set automated send.

3.21. Freshdesk
• Feature/Setting: Automations; send notification to client on date-based filters.
• Sample: Rule to “Send Email” on custom field match.

Benefits

4.1. Increases client loyalty and satisfaction by timely, personalized interactions.
4.2. Reduces manual admin burden of tracking client milestones.
4.3. Improves appointment retention via regular check-ins.
4.4. Enables consistent, multi-channel communications using preferred client platforms.
4.5. Ensures seamless, error-free, and scalable outreach for large client bases.

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