Purpose
1. Automate abandoned cart email reminders to recover potential lost sales for online fine art gallery shops.
2. Automatedly nurture hesitant buyers and increase art sales conversion.
3. Enable art retailers to automate follow-up sequences, tailoring messaging based on carted items or client segmentation.
4. Automate tracking of cart status to identify and re-engage prospects who initiated but did not complete transactions.
5. Maintain ongoing client relationships by automating timely, personalized email marketing for abandoned carts.
Trigger Conditions
1. Cart created but checkout not completed within a set time window (e.g., 30 minutes to 24 hours).
2. User identified by email, session, or login and adds artwork to cart.
3. No purchase confirmation or trigger of order-completion event detected.
4. Automated detection of inactivity past the reminder threshold.
5. Multiple cart abandonment triggers per user session (if needed).
Platform Variants
1. Mailchimp
- Function: Automate Email Journey — Configure "Abandoned Cart Email Series" in Customer Journeys.
2. Klaviyo
- Function: Flows — Enable “Abandoned Cart Flow” with event-based triggers.
3. ActiveCampaign
- Feature: Site Tracking + Automation — Deploy “Abandoned Cart Automation Recipe” using e-commerce event.
4. HubSpot
- API: Ecommerce Bridge API — Automate abandoned cart workflows using e-commerce stage properties.
5. Shopify
- Setting: Automated “Abandoned Checkout Emails” under Notifications settings.
6. WooCommerce
- Plugin/API: WooCommerce Cart Abandonment Recovery — Automate email reminders via scheduled rule set.
7. Magento
- Feature: Automated Email Marketing — Schedule abandoned cart sequences in Marketing > Email Templates.
8. Salesforce Marketing Cloud
- Function: Journey Builder with Event — Set abandoned cart triggers via Data Extensions.
9. Omnisend
- Feature: Automation Workflows — Set up “Cart Abandonment” workflow including delay and conditions.
10. Drip
- Feature: Automation Rules — Automate cart follow-ups via onsite tracking and triggers.
11. SendGrid
- API: Marketing Campaigns — Automatedly send custom abandoned cart series via API calls.
12. Twilio SendGrid
- Feature: Dynamic Templates — Automate personalized reminders using event triggers and contact segmentation.
13. Zoho CRM
- Function: Workflow Rules + Custom Functions — Automate reminders using abandoned cart signals from ecommerce module.
14. Microsoft Dynamics 365 Marketing
- Feature: Trigger-based Journeys — Automated cart follow-up via e-commerce event triggers.
15. Intercom
- Function: Smart Campaigns — Automate messages when cart status changes detected via e-commerce event API.
16. Constant Contact
- Feature: Automation Path Builder — Include branch for abandoned cart with automated emails.
17. Moosend
- Feature: Automation — Create “Abandoned Cart” workflow with triggers and time delay.
18. Remarkety
- Feature: Automated Campaigns — Configure cart reminder automation tied to e-commerce events.
19. MailerLite
- Function: Automation — Set up ‘E-commerce Cart Abandonment’ workflow.
20. Exponea (Bloomreach)
- API/Feature: Automation flows — Automatedly trigger personalized cart abandonment messages based on user activity.
21. Dotdigital
- API: Commerce Intelligence — Automate abandoned cart follow-up workflow with personalized product content.
Benefits
1. Automatedly increases gallery sales recovery via targeted buyer re-engagement.
2. Streamlines marketing by automating reminders and reduces manual effort.
3. Automates personalized communication, nurturing relationships with art buyers.
4. Provides detailed automation analytics for campaign performance optimization.
5. Automates enhanced client experience, supporting ongoing gallery engagement.