Client Relationship and Marketing AutomationPurpose
1.2. Automates personalized outreach using audience segmentation and custom content based on preferences, purchase history, and interaction with previous exhibitions.
1.3. Supports the automation of invitation sequences, reminder chains, and post-event follow-up, ensuring ongoing client nurturing and retention.
Trigger Conditions
2.2. Automate trigger when new artwork is tagged as "On Display" or "Exhibition" in inventory management.
2.3. Automate based on the manual entry of new event details by gallery staff for impromptu or exclusive showings.
Platform Variants
3.1. Mailchimp
• Feature/Setting: Automation workflow with “Event Announcement” trigger, using the Mailchimp API endpoint `/automations` to launch email series.
3.2. HubSpot
• Feature/Setting: Automated email campaign with “New Event” workflow, via Marketing Email API and Workflows tool.
3.3. ActiveCampaign
• Feature/Setting: Auto-email sequence using “Event Added to Calendar” automation, configured via Automations dashboard.
3.4. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder automator with Data Extension event triggers; use API `/messaging/v1/email/messages`.
3.5. Constant Contact
• Feature/Setting: Automated Email Series set up using “Event Announcement” triggers via V3 Automation Email API.
3.6. Klaviyo
• Feature/Setting: Automation flow using “List Trigger” + new segment upload API, `/api/v1/flows/`.
3.7. SendGrid
• Feature/Setting: Automated email campaign using Marketing Campaigns API `/v3/marketing/singlesends`.
3.8. Mailjet
• Feature/Setting: Workflow Automation for Event Emails, configured via `/v3/automations`.
3.9. Zoho Campaigns
• Feature/Setting: Email Workflow Automation on “New Event” campaign, via Automation API module.
3.10. GetResponse
• Feature/Setting: Marketing Automation Workflow; trigger set by new event list update using API `/autoresponders`.
3.11. Microsoft Power Automate
• Feature/Setting: Automate the trigger “When a new event is created” in Outlook Calendar to send automated emails.
3.12. Eloqua (Oracle)
• Feature/Setting: Program Canvas Automation for event-based emails via Cloud Action Service.
3.13. Vero
• Feature/Setting: Event-triggered campaigns via “Identify Event” and Triggered Broadcast API `/v2/broadcasts`.
3.14. Pardot (Salesforce)
• Feature/Setting: Engagement Studio automated workflows, email triggers set by “New Event” custom fields.
3.15. Benchmark Email
• Feature/Setting: Automation Pro sequence triggered by new event segment upload via API `/v1/events/`.
3.16. Campaign Monitor
• Feature/Setting: Automation journey set by list trigger or direct API `/api/v3/transactional/smartemail`.
3.17. Moosend
• Feature/Setting: Automated “Event Invite” workflow using automation recipes and triggers.
3.18. Brevo (Sendinblue)
• Feature/Setting: Marketing Automation scenario for “Event Announcement” using Workflow Editor and API `/v3/email-campaigns`.
3.19. Drip
• Feature/Setting: Workflow triggered on tag, API `/v2/workflows` for event announcement automation.
3.20. AWeber
• Feature/Setting: Campaigns automation, use “Tag Applied” event or API `/automations` trigger for events.
3.21. Omnisend
• Feature/Setting: Automates event invitation workflows triggered by segment or custom event using `/api/automation`.
3.22. SharpSpring
• Feature/Setting: Visual Workflow Builder automation for event announcement sequences.
Benefits
4.2. Automates reminders and follow-ups, maximizing RSVP and attendance rates.
4.3. Automates segmentation to ensure relevant client targeting, driving higher open and response rates.
4.4. Reduces manual workload, automating repetitive marketing tasks for gallery staff.
4.5. Provides actionable analytics on recipient interactions, automating future campaign optimization.