Client Reporting & AnalyticsPurpose
1.2. Facilitate real-time, accurate performance monitoring across advertising channels for informed marketing decisions.
1.3. Enable automated alerting when KPIs fluctuate, reduce manual effort in extracting and compiling analytics for client presentations.
1.4. Ensure compliance and accurate attribution for multi-platform campaigns.
Trigger Conditions
2.2. On new campaign, ad set, or account creation.
2.3. On analytics metric threshold exceeded (e.g., low CTR or high CPA).
2.4. Upon receiving new data from API webhooks or periodic API polling.
Platform Variants
• Feature: Reporting API v4 — query sessions, conversions, and traffic source data; sample: pull daily summary for specified account.
3.2. Facebook Ads
• Feature: Marketing API (v18.0)/Ad Insights — retrieve ad performance, spend, reach, and engagement by campaign.
3.3. LinkedIn Ads
• Feature: Reporting API — fetch campaign performance, impressions, clicks, leads; schedule: daily retrieval.
3.4. Twitter Ads
• Feature: Analytics API — extract promoted tweet and campaign metrics, automate end-of-day exports.
3.5. Instagram Graph API
• Feature: Insights — collect post, story, and account analytics to sync with reporting systems.
3.6. Google Ads
• Feature: Google Ads API — pull cost, click, conversion data per ad group; filter by date or labels.
3.7. TikTok Ads
• Feature: TikTok for Business API — retrieve campaign stats, automate dashboard sync.
3.8. Pinterest Ads
• Feature: Ads API — gather pin engagement, spend, and audience data scheduled weekly.
3.9. Snapchat Ads
• Feature: Marketing API — automate pulls of story/ad metrics to integrate in reports.
3.10. HubSpot
• Feature: Analytics API — connect marketing email/web analytics for cross-channel attribution.
3.11. Microsoft Advertising (Bing Ads)
• Feature: Reporting API — download keyword, ad group, and campaign performance; configure schedule.
3.12. Mailchimp
• Feature: Campaign Reports API — automate retrieval of email open/click rates for merger with ad campaign stats.
3.13. Salesforce Marketing Cloud
• Feature: REST API — pull lead, campaign, and contact journey analytics.
3.14. Google Data Studio
• Feature: Community Connectors — automate injection of third-party data from above sources for live dashboards.
3.15. Klipfolio
• Feature: REST API Connector — push/pull cross-platform data for custom reporting.
3.16. Tableau
• Feature: Web Data Connector — scheduled pulls from analytics APIs for advanced visualizations.
3.17. Supermetrics
• Feature: API/Connector — predefined integration to fetch and centralize multiple ad platform analytics automatically.
3.18. SEMrush
• Feature: API — import SERP, competitor, and keyword analytics into master reports.
3.19. Ahrefs
• Feature: API — sync backlink and keyword analytics to deliver comprehensive reports.
3.20. CallRail
• Feature: API — download call attribution and conversion data for merging with campaign analytics.
3.21. Zoho Analytics
• Feature: API/Import Agent — automate multi-source ad/web analytics ingestion for dashboarding.
3.22. Marketo
• Feature: REST API — extract campaign and engagement analytics for marketing mix reporting.
3.23. YouTube Analytics
• Feature: Data API — automate video/ad performance data sync for digital advertising reports.
Benefits
4.2. Enables near real-time reaction to campaign trends, optimizing marketing budgets.
4.3. Centralizes client-facing KPIs for transparency and faster reporting cycles.
4.4. Supports scalable analytics management as client portfolio grows.
4.5. Reduces error risk and increases analyst productivity.
4.6. Enhances multi-channel attribution modeling and campaign insights.
4.7. Provides instant client visibility into campaign performance, improving satisfaction.