Analytics dashboard consolidation from marketing channels

Purpose

1.1. Aggregate and visualize campaign, sales, and audience analytics from fragmented marketing channels for commercial airlines.
1.2. Provide unified access to real-time and historical data for executives, marketing, and revenue management.
1.3. Enable faster data-driven decisions, trend spotting, and reporting by consolidating KPIs in a single dashboard.
1.4. Reduce manual data retrieval, human error, and siloed analysis, streamlining cross-functional reporting.
1.5. Deliver near real-time alerts for key metric deviations to inform campaign optimization.

Trigger Conditions

2.1. Scheduled intervals (hourly, daily, weekly) for regular data pulling.
2.2. Webhook notifications from marketing tools detecting new data or significant changes.
2.3. Manual trigger by authorized users via dashboard UI.
2.4. API event hooks from data sources detecting campaign deployments or notable audience activity.

Platform Variants

3.1. Google Analytics
• API: Reporting API v4
• Function: Scheduled data extraction for campaign traffic, goal, and conversion tracking; filter by airline brand, route, or campaign ID.

3.2. Facebook Marketing
• API: Marketing API v17
• Function: Fetch ad performance, impressions, CTR, spend for airline-specific campaigns; use /ads_insights endpoint.

3.3. Instagram Insights
• API: Graph API /insights
• Function: Pull story, post, and ad engagement; parameters set by flight season or promotion.

3.4. Twitter Ads
• API: Ads API (analytics endpoint)
• Function: Collect tweet engagement, campaign reach, and audience demographic splits; filter by campaign_id.

3.5. LinkedIn Marketing
• API: Marketing Analytics API
• Function: Aggregate sponsored content stats and followers growth by airline B2B segments.

3.6. YouTube Analytics
• API: Analytics API
• Function: Retrieve video performance (views, watch time) for airline promo content; segment by campaign tag.

3.7. Salesforce Marketing Cloud
• API: REST API /messageDefinitionSends
• Function: Email campaign open, click, and conversion rates for distinct airline audiences and loyalty tiers.

3.8. HubSpot
• API: Analytics API
• Function: Automated extraction of lifecycle and campaign reporting for airline partner promotions.

3.9. Mailchimp
• API: Campaign Analytics API
• Function: Pull campaign send, open, and bounce data scoped by commercial airline segment.

3.10. Google Ads
• API: Google Ads API (SearchStreamService)
• Function: Extract search and display campaign KPIs; airline brand and route targeting breakdowns.

3.11. Microsoft Ads
• API: Reporting API
• Function: Collect PPC campaign performance for competitor route analysis.

3.12. TikTok for Business
• API: Marketing API
• Function: Fetch ad campaign reach and conversion attributed to airline events or travel seasons.

3.13. Snapchat Marketing
• API: Marketing API /adaccounts/stats
• Function: Capture ad impression and engagement rates for route-based promotions.

3.14. Pinterest Business
• API: Analytics API
• Function: Consolidate pin engagement stats from airline boards and campaign pins.

3.15. Slack
• Feature/Setting: Incoming Webhooks
• Function: Real-time notification to airline marketing channel on dashboard anomaly detection.

3.16. Tableau
• API: REST API /dataSources
• Function: Programmatic refresh and update of visual dashboards when new marketing data aggregates.

3.17. Power BI
• API: REST API /datasets/refresh
• Function: Initiate automatic dataset refresh upon new marketing source ingestion.

3.18. Looker
• API: Query API
• Function: Embed and update Looker blocks for airline-specific campaign datasets.

3.19. Google Sheets
• API: Sheets API
• Function: Append and update raw analytic data for custom airline marketing reports.

3.20. AWS S3
• API: S3 PutObject
• Function: Store raw and processed analytics exports, ensure data persistence before dashboard sync.

3.21. Zendesk
• API: Tickets API
• Function: Log marketing inquiry or incident tickets on anomalies found in analytics.

Benefits

4.1. Centralizes multi-channel data into unified, actionable dashboard views specific to airline requirements.
4.2. Enhances data governance and traceability with audit logs of data pulls and user access.
4.3. Removes manual errors through API-based automation, improving reporting reliability.
4.4. Speeds up campaign performance feedback loops, enabling agile marketing tactics for airlines.
4.5. Empowers stakeholders to detect, analyze, and act on real-time trends for competitive advantage.
4.6. Facilitates compliance and KPI benchmarking across geographies and line-of-business.
4.7. Delivers scalable solution adaptable to seasonal spikes, special campaigns, and strategic pivots.