Automatic campaign execution and performance tracking

Purpose

1. Execute airline marketing campaigns automatically across digital channels.

2. Track real-time campaign performance metrics from all platforms.

3. Integrate CRM, flight schedules, loyalty data, and customer profiles.

4. Trigger personalized offers to targeted segments based on behavior, location, fare class, or loyalty tier.

5. Close the feedback loop by collecting campaign performance and dynamically optimizing spend.

6. Automate reporting to commercial, revenue management, and senior teams.

Trigger Conditions

1. New flight routes added to schedule.

2. Periodic campaign calendar event (weekly, monthly, seasonal).

3. Low seat occupancy on key routes detected.

4. Marketing team submitting approved campaign creative.

5. Loyalty program member reaches new tier.

6. Customer searches or abandons key route on booking system.

Platform Variants

1. Salesforce Marketing Cloud

• Feature/Setting: Journey Builder API — configure to launch campaigns on flight schedule change.
  

2. Adobe Campaign

• Feature/Setting: Workflow Automation — set workflow start on CRM data event for target customer sends.
  

3. Google Ads

• Feature/Setting: Campaign Management API — automate campaign creation when routes change; auto-pause under-performing ads.
  

4. Facebook/Meta Ads

• Feature/Setting: Marketing API — auto-publish and monitor ads on new routes/tier launches.
  

5. Mailchimp

• Feature/Setting: Automated Campaigns — configure triggers for new destinations/route offers.
  

6. SendGrid

• Feature/Setting: Marketing Campaigns API — send segmented promotional emails upon event trigger.
  

7. Twilio SMS

• Feature/Setting: Messaging API — send flight-specific SMS offers to opted-in customers.
  

8. HubSpot

• Feature/Setting: Workflow Automation — integrate with CRM for personalized follow-up.
  

9. Braze

• Feature/Setting: Canvas Flows — tailor campaign logic for mobile push; real-time analytics.
  

10. Amadeus for Developers

• Feature/Setting: Offers and Recommendation API — insert best fare offers directly into campaign content.
  

11. Zapier

• Feature/Setting: Multi-step Workflows — link CRM, ads, and analytics across stack.
  

12. Marketo

• Feature/Setting: Smart Campaigns — campaign flow launches on lead scoring events.
  

13. Oracle Eloqua

• Feature/Setting: Program Canvas — automate selection and messaging for new flight launches.
  

14. Slack

• Feature/Setting: Incoming Webhooks — notify marketing team of campaign triggers or anomalies.
  

15. Power BI

• Feature/Setting: Data Connectors — ingest live campaign data, visualize spend/ROI.
  

16. Google Analytics

• Feature/Setting: Measurement Protocol — track custom campaign conversion events.
  

17. Microsoft Dynamics 365

• Feature/Setting: Power Automate Flows — route campaign triggers from CRM to messaging platforms.
  

18. Segment

• Feature/Setting: Source/Destination Integrations — pipe behavioral and campaign performance data to analytics.
  

19. Sprinklr

• Feature/Setting: Social Publishing API — auto-publish airline campaigns to all major social channels.
  

20. Airship

• Feature/Setting: Automation Triggers — push geo-personalized offers to mobile app users.
  

21. AWS Lambda

• Feature/Setting: Scheduled Functions — run periodic automation checks and log results.
  

22. Tableau

• Feature/Setting: Campaign Performance Dashboards — update visual metrics for leadership in near real time.
  

Benefits

1. Consistent, cross-channel messaging for airline brand.

2. Scalable campaign deployment in line with route and schedule changes.

3. Real-time performance feedback and campaign optimization.

4. Higher offer relevancy and conversion through deeper customer segmentation.

5. Closed-loop reporting supports data-driven commercial decision making.

6. Reduces manual workload for marketing and commercial teams.

7. Shortens campaign launch cycles and time-to-market for flight offers.