Follow-up emails for abandoned bookings

Purpose

1. Automate follow-up emails for abandoned flight bookings to engage potential customers, recover revenue, and improve booking conversion by reminding users to complete reservations, offering incentives, and addressing potential issues.

2. Deliver time-sensitive, context-aware messages containing booking details, personalized offers, and support contact, triggered within minutes or hours after abandonment.

3. Integrate with reservations system and CRM to retrieve passenger data and booking status in real-time for targeted follow-ups.

Trigger Conditions

1. Booking process initiated on airline website or app, but not completed after a defined period (e.g., 30 minutes).

2. Booking record contains customer email or account association.

3. No finalized payment or ticket issued.

4. Customer consent to receive communication (checked at registration/booking start).

Platform Variants

1. Salesforce Marketing Cloud

• Feature: Journey Builder – Create abandoned cart journey with API Event Entry tied to booking system; map customer data fields for dynamic email content.
  

2. HubSpot

• Feature: Workflows – Trigger “abandoned booking” workflow via API; Use personalization tokens for flight info and add delay block for timing.
  

3. Mailchimp

• Feature: Customer Journey Builder – Trigger by POST to transactional API; create dynamic segment for “abandoned booking” with custom booking data merge tags.
  

4. SendGrid

• Feature: Automations – Use Marketing Campaigns API; trigger template based on POST from booking engine.
  

5. ActiveCampaign

• Feature: Automation builder – Start on tag or “abandoned” custom field; personalized content using custom fields for itinerary.
  

6. Intercom

• Feature: Series – Trigger Series via REST API; Use user custom attributes from booking process.
  

7. Microsoft Dynamics 365 Marketing

• Feature: Customer Journey – Trigger by Event API; Use booking number and email merge fields.
  

8. Oracle Eloqua

• Feature: Program Canvas – Use REST API to create/update contact, trigger follow-up campaign with flight details.
  

9. Braze

• Feature: Canvas Flows – Entry via API trigger, personalize email step with booking session variables.
  

10. Klaviyo

• Feature: Flow Builder – Triggered by booking abandoned event via API; dynamic blocks for passenger info.
  

11. Zendesk Sell

• Feature: Sequences – Trigger sequence by booking pipeline status field change via API.
  

12. Marketo

• Feature: Trigger Campaigns – Use Webhook to trigger “Booking Abandoned” campaign with custom tokens.
  

13. MoEngage

• Feature: Flows – Initiate flow via API or event tracking for booking abandonment.
  

14. Iterable

• Feature: Workflow Studio – Use triggered workflow via API, inject dynamic booking data.
  

15. Emma

• Feature: Automation – Trigger by API event “Booking Abandonment”; use personalized content blocks.
  

16. Customer.io

• Feature: Campaigns – Trigger API-based workflow; use liquid tags for flight info.
  

17. Constant Contact

• Feature: Automated Email Series – Manual setup with booking abandonment list import/API sync.
  

18. Pardot

• Feature: Engagement Studio – Trigger from custom abandonment event, use dynamic content for encouragement.
  

19. Mandrill

• Feature: Transactional Email API – Send follow-up template; retrieve personalization parameters from booking system.
  

20. Pabbly Connect

• Feature: Workflow – Trigger by webhook or booking abandonment API; send follow-up via integrated email action.
  

21. Amazon SES

• Feature: SendTemplatedEmail API – Invoke with contact and booking details as dynamic data.
  

22. Mailjet

• Feature: Marketing Automation – Trigger event via API, personalize message with booking meta fields.
  

23. Zoho Campaigns

• Feature: Workflow Automation – Trigger campaign push from booking system via API; custom merge tags.
  

24. Freshmarketer

• Feature: Journeys – Start journey on abandoned booking status updated via REST API.
  

25. SAP Emarsys

• Feature: Automation Center – API event trigger, use personalization tokens linked to booking record.
  

26. GetResponse

• Feature: Automation – Trigger via API/batch, customize message with custom fields for itinerary info.
  

Benefits

1. Increases conversion rates by reminding customers to finish bookings.

2. Recovers potential lost sales with contextual, timely communication.

3. Reduces manual follow-up workload for sales/marketing teams.

4. Enables testing of incentives for recovery campaigns.

5. Enhances customer experience with personalized, relevant touchpoints.