Commercial & Marketing Automation**Purpose**
1.2 Leverage demographic, behavioral, booking, and journey stage data to deliver personalized incentives (e.g., upgrades, lounge access, ancillary services) at optimal moments.
1.3 Integrate with CRM, booking platforms, loyalty systems, marketing channels, and payments for real-time, multi-channel campaign execution targeting measurable business growth.
**Trigger Conditions**
2.2 Loyalty program milestone is reached (e.g., tier upgrade).
2.3 Significant date (e.g., birthday, frequent flyer anniversary).
2.4 Approach to departure (e.g., 48h, 24h, 2h pre-flight).
2.5 Purchase history aligns with offer segmentation (e.g., prior seat selection, baggage options).
2.6 Adverse journey events (e.g., delays, irregular operations) necessitate recovery offers.
**Platform Variants and Example Configurations**
• Journey Builder: Configure "Entry Event - Profile Update," link to "Send Promotion Email" in the Customer Journey canvas.
3.2 Oracle Responsys
• Program Canvas: Set "Event Trigger" on customer data change, “Sync Promotions” via API node.
3.3 HubSpot
• Workflow Trigger: “Contact property changes – loyalty tier,” action “Send Email with Offer Template.”
3.4 Adobe Campaign
• Event-based Workflow: Set “Event – Booking Modification,” then activate “Promotion Delivery” module.
3.5 Twilio SMS
• API: Use “Messages” endpoint, POST personalized SMS when trigger criteria are met.
3.6 SendGrid
• Dynamic Templates: Use /mail/send API with substitution tags from passenger profile data.
3.7 Braze
• Canvas Flow: Use “Audience Filter – Profile Attribute,” then “Action – Send Email/SMS/Push.”
3.8 SAP Marketing Cloud
• Trigger-based Campaign: Set “Trigger – Contact Event,” map offer data to campaign content.
3.9 Amadeus Loyalty Management
• API Integration: Use “Offer Redemption” API on qualifying profile events.
3.10 Sabre Customer Experience Suite
• Automation Flow: Configure “Event Rule – New Booking,” trigger “Targeted Offer Distribution.”
3.11 Mailchimp
• Automation: “Subscriber Tag added,” send deal campaign with audience merge tags.
3.12 Airship
• Automation Trigger: “Segment update (Profile-Based),” attach “Trigger Push Notification” action.
3.13 Zendesk
• Triggers: “Ticket update – Passenger profile flag,” auto-send promos using “API to email/SMS.”
3.14 Intercom
• Event Trigger: “User attribute match,” action “Outbound Custom Message with dynamic content.”
3.15 Microsoft Dynamics 365 Marketing
• Real-time Journey: “Profile & trigger-based segment,” activate “Send Email/SMS Action.”
3.16 Freshsales
• Sales Sequence: “Contact enters Smart Segment,” trigger “Send offer email” in workflow.
3.17 ActiveCampaign
• Automation Builder: “Tag added (VIP Traveler),” action “Send custom offer email/SMS.”
3.18 Iterable
• Workflow: “Profile event (Booked Flight),” action “Send Offer Email or In-app.”
3.19 Klaviyo
• Flow Trigger: “Property changed (Anniversary),” step “Email or SMS offer.”
3.20 Zoho CRM
• Workflow Rule: “Field update (Loyalty status),” action “Trigger Promotion Email.”
3.21 Google Cloud Functions
• Event-driven function: “On Pub/Sub message (profile update),” call outbound offer APIs.
3.22 AWS Lambda
• Source: “CloudWatch Event – Profile change,” run function to invoke campaign APIs.
3.23 Segment
• Destination Trigger: “Trait update,” forward profile to channel APIs for personalized delivery.
**Benefits**
4.2 Automates at scale, reducing manual campaign management effort.
4.3 Enhances passenger satisfaction via personalization.
4.4 Ensures speed-to-market with real-time deployment.
4.5 Centralizes campaign logic, analytics, and compliance management across all touchpoints.