Purpose
1.2. Automates content distribution, ensuring timely, regular communication on curriculum updates, deadlines, workshops, design competitions, and industry news.
1.3. Automates segmentation, tailoring newsletter content for student cohorts, faculty departments, or special interest groups in the architecture program.
Trigger Conditions
2.2. Automates triggers based on completion of content drafts in CMS or approval by program coordinators.
2.3. Automates audience updates based on registration and enrollment database changes.
2.4. Automates sending when new events or announcements are posted in the school calendar.
2.5. Automates sending upon reaching a threshold of important updates to share.
Platform Variants
3.1. Mailchimp
• Feature/Setting: Automates newsletter campaigns using "Automations" and "Audience Segmentation"; configure via Mailchimp Campaigns API.
3.2. SendGrid
• Feature/Setting: Automates transactional and marketing email using "Marketing Campaigns" and "Automation" features; configure via SendGrid v3 Mail Send API.
3.3. Constant Contact
• Feature/Setting: Automates bulk email newsletters via "Email Automation" and segmentation rules; configure with Constant Contact API /campaigns endpoint.
3.4. HubSpot
• Feature/Setting: Automates email using "Workflows" and dynamic lists; configure with HubSpot Email API (POST /marketing/v3/emails).
3.5. Campaign Monitor
• Feature/Setting: Automates sending via "Journeys" and "segments"; configure with Campaign Monitor Transactional API.
3.6. ActiveCampaign
• Feature/Setting: Automates recurring newsletters via "Automations" and split-testing paths; configure using ActiveCampaign Automation API.
3.7. Salesforce Marketing Cloud
• Feature/Setting: Automates personalized outreach via "Journey Builder" and triggered sends; configure via REST API /messaging/v1/email.
3.8. Zoho Campaigns
• Feature/Setting: Automates sequences with "Autoresponders" and list segmentation; connect via Zoho Campaigns API.
3.9. Moosend
• Feature/Setting: Automates delivery via "Automation Workflows" and custom triggers; connect with Moosend Automations API.
3.10. Benchmark Email
• Feature/Setting: Automates newsletters through "Automation Pro" and audience triggers; configure using Benchmark API /v3/automations.
3.11. Klaviyo
• Feature/Setting: Automates targeted content via "Flows" and event-based triggers; integrate with Klaviyo Flows API.
3.12. Drip
• Feature/Setting: Automates drip campaigns and event-based sends; connect using Drip Workflows API.
3.13. MailerLite
• Feature/Setting: Automates recurring newsletters via "Automations" and behavioral triggers; use MailerLite Automation API.
3.14. Brevo (formerly Sendinblue)
• Feature/Setting: Automates campaigns with "Automation" workflows and contact property updates; connect via Brevo API v3.
3.15. Pardot
• Feature/Setting: Automates list email sends and nurture programs; configure with Pardot Email API.
3.16. Microsoft Power Automate
• Feature/Setting: Automates newsletter flow using "Scheduled Flow" and mail connectors; configure with Outlook/Microsoft 365 connectors.
3.17. Google Workspace (Gmail + Apps Script)
• Feature/Setting: Automates mail merges and scheduled sends; implement using Apps Script MailApp service.
3.18. Oracle Eloqua
• Feature/Setting: Automates marketing emails with "Campaign Canvas" and segmentation; configure with Eloqua REST API.
3.19. Emma Email Marketing
• Feature/Setting: Automates drip and time-triggered sends with "Automation" features; use Emma API for automation tasks.
3.20. SmartrMail
• Feature/Setting: Automates recurring newsletters through "Automated Emails" and segment triggers; connect via SmartrMail API.
Benefits
4.2. Automates timely, relevant outreach, reducing errors and ensuring message consistency.
4.3. Automates analytics tracking on open/click rates for ongoing improvement.
4.4. Automates personalized information flow, increasing engagement in the architecture community.
4.5. Automates compliance with opt-out/unsubscribe requests, ensuring regulatory adherence.