Social media post scheduling and updates

Purpose

1.1. Automates the creation, scheduling, and real-time posting of content to all major social media channels for architecture programs, maximizing reach to prospective students, alumni, and professional audiences.
1.2. Enables architecture schools to maintain consistent communication and engagement with followers by automating updates, event notices, student projects, and news.
1.3. Automates content workflow from draft, approval, scheduling, to multi-platform publishing in both real-time and recurring patterns, supporting cross-departmental collaboration.
1.4. Integrates media assets, hashtags, tagging, and branded templates to streamline design and dissemination automatically.

Trigger Conditions

2.1. Automating posts based on specific calendar dates/times (e.g., event start, admission deadlines).
2.2. New blog, project, or news added to school’s site or CMS (Content Management System).
2.3. User submissions for approvals/configured content curation (e.g., student project showcase, faculty announcements).
2.4. RSS feeds, newsletter publications, or department workflow completion.
2.5. Automated engagement-based triggers (e.g., when a post achieves high interaction, schedule follow-ups).

Platform Variants

3.1. Buffer
- Feature/Setting: Configure “Queue” for automated post scheduling with Buffer API: endpoint `POST /updates/create` for automating multi-channel post creation.
3.2. Hootsuite
- Feature/Setting: Automates bulk scheduling via API endpoint `POST /messages`; set user groups and approval flows.
3.3. Sprout Social
- Feature/Setting: Automate Smart Inbox integration and post pipeline using `messages.send` REST API.
3.4. Facebook Pages
- Feature/Setting: Schedule via Graph API, endpoint `/page-id/feed` with automated content parameters (`scheduled_publish_time`).
3.5. Instagram
- Feature/Setting: Automate media posting using Graph API endpoint `/user-id/media` and `/media-id/publish` for scheduled automation workflows.
3.6. Twitter/X
- Feature/Setting: Scheduled tweet sending using `/tweets` POST API, automate chains for hashtags/mentions.
3.7. LinkedIn
- Feature/Setting: Automator for organization updates using `POST /ugcPosts` via LinkedIn Marketing API.
3.8. Pinterest
- Feature/Setting: Automates scheduled Pin posting using `POST /pins/` via API and board mapping.
3.9. TikTok
- Feature/Setting: Content automation via marketing partners APIs (e.g., uploading/scheduling via `/video/publish`).
3.10. YouTube
- Feature/Setting: Automate video scheduling with YouTube Data API `videos.insert` and set `publishAt` for timed automation.
3.11. Slack
- Feature/Setting: Automate internal notifications for scheduled posts using `chat.scheduleMessage` API.
3.12. Microsoft Teams
- Feature/Setting: Automated scheduled announcements via webhook POST endpoints.
3.13. Google My Business
- Feature/Setting: Automate business post scheduling with API endpoint `/accounts/{accountId}/locations/{locationId}/localPosts`.
3.14. WordPress
- Feature/Setting: RSS-to-social auto-publishing using REST API `/wp-json/wp/v2/posts` combined with webhook triggers.
3.15. Zapier
- Feature/Setting: Automate social scheduling flows by creating Zaps with “Schedule Social Post” functionality.
3.16. IFTTT
- Feature/Setting: Automated applets connecting new content to social triggers, e.g., “If new post on blog, post on Twitter,” via webhook automations.
3.17. Later
- Feature/Setting: Automated posting schedules with Later API endpoint `POST /media` for image/video queuing.
3.18. SocialBee
- Feature/Setting: Automate category-based queue scheduling and RSS automation for content rotation.
3.19. Sendible
- Feature/Setting: Schedule multi-platform posts with API endpoint `POST /posts` for batch automating.
3.20. CoSchedule
- Feature/Setting: Automate calendar-driven scheduling and social templates with CoSchedule API.
3.21. Trello
- Feature/Setting: Automate social workflow card triggers using webhook automation (`POST /1/cards/{id}/actions/comments`).
3.22. Airtable
- Feature/Setting: Automate content calendar and approval status via scripting automation (e.g., scripting block, REST API).
3.23. Notion
- Feature/Setting: Automate content pipeline with Notion API for database triggers and integration with external posting services.
3.24. Discord
- Feature/Setting: Automate scheduled post notifications using Discord bot API endpoint `/channels/{channel.id}/messages`.

Benefits

4.1. Automates repetitive scheduling, reducing manual management effort for social outreach.
4.2. Ensures branding and messaging consistency across platforms via automated templates and approval flows.
4.3. Increases audience engagement by automating timely, relevant posts (e.g., campus events, project features).
4.4. Improves efficiency in content operations through automating cross-platform distribution, analytics, and feedback.
4.5. Enables architecture schools to focus on content strategy and impact, leveraging automation for scale and reach.
4.6. Automates real-time updates, reducing the risk of missing important communication windows with students and stakeholders.