Purpose and Detailed Description
1.2. Ensures timely, consistent communication, increases engagement, collects structured feedback, enhances event follow-up automation, and drives satisfaction analysis.
1.3. Supports omnichannel outreach (email, SMS, messaging apps) and links responses to CRM or feedback systems for automated analytics and reporting.
Trigger Conditions
2.2. Registration or check-in status changes to "attended".
2.3. Manual flag by staff upon event closure, automated webhook from event platform, or member activity logs.
Platform Variants
3.1. Twilio SMS
• Feature/Setting: Automate SMS sends with "Programmable Messaging" using the "Messages API". Configure event completion as trigger, map participant phone numbers. Sample: POST https://api.twilio.com/2010-04-01/Accounts/{AccountSid}/Messages.json
3.2. SendGrid
• Feature/Setting: Automate thank you emails using "Transactional Templates" and "Mail Send API". Sample: POST to /v3/mail/send with recipient list pulled from event management tool.
3.3. Mailchimp
• Feature/Setting: Use "Automations" and "Customer Journeys" to automate follow-up email campaigns post-event. Trigger via API or list update.
3.4. Salesforce
• Feature/Setting: Automate workflows using "Process Builder" or "Flow Builder"; email or SMS via connected apps. Event attendance triggers outreach.
3.5. HubSpot
• Feature/Setting: Automate follow-up using "Workflows", use "Send Email" action. Trigger via integration with events app or CRM update.
3.6. Microsoft Power Automate
• Feature/Setting: Build an automated workflow with "Event Occurs" as trigger, add "Send Email" or "Send SMS via Twilio" steps.
3.7. Zoho CRM
• Feature/Setting: Automate follow-up tasks and messages using "Workflow Rules" and "Email Notifications".
3.8. ActiveCampaign
• Feature/Setting: Create automations in "Automation Builder" to trigger emails after attendance logged.
3.9. Google Workspace (Gmail & Calendar)
• Feature/Setting: Automate email sequences using "Apps Script" with Calendar event triggers and Gmail API.
3.10. Intercom
• Feature/Setting: Automate post-event message via "Series Automations" or "Outbound Messages" API.
3.11. Slack
• Feature/Setting: Automate sending thank you direct messages to staff/participants using "Slack Bots" via Events API.
3.12. SurveyMonkey
• Feature/Setting: Automate survey email or SMS invite send post-event using "Webhooks" or "Email Collectors API".
3.13. Typeform
• Feature/Setting: Automate feedback request links via email/SMS using "Webhooks" on event end.
3.14. Eventbrite
• Feature/Setting: Automate post-event emails using "Event Ended" webhook, trigger integrated email sends.
3.15. Drip
• Feature/Setting: Set up automated post-event workflows and triggered campaigns linking to feedback forms.
3.16. Pipedrive
• Feature/Setting: Automate activity follow-ups with "Workflow Automations" sending emails/SMS via add-ons.
3.17. Klaviyo
• Feature/Setting: Trigger automated emails from "Flows" after custom event (event_end) posted to API.
3.18. Constant Contact
• Feature/Setting: Automate post-event outreach via "Email Automation" triggered by list update API.
3.19. WhatsApp Business API
• Feature/Setting: Send automated thank you and feedback request messages via "Messages" endpoint.
3.20. Facebook Messenger Bot
• Feature/Setting: Automate follow-ups with "Messenger API Send API" after webhook signals event completion.
3.21. Freshdesk
• Feature/Setting: Automate ticket or feedback request creation with "Automations" post-event.
3.22. Zendesk
• Feature/Setting: Automate sending customizable messages using "Triggers" and integrated outbound email/SMS add-ons.
3.23. Gupshup
• Feature/Setting: Automate conversational messaging on SMS/WhatsApp with "Campaign API" triggered by event workflow.
3.24. MoEngage
• Feature/Setting: Automate multi-channel post-event flow with "Smart Trigger Campaigns".
Benefits
4.2. Frees staff from manual follow-ups through reliable automation.
4.3. Enables automatable, structured guest data collection for continuous improvement.
4.4. Provides omnichannel engagement via email, SMS, chat, and app notifications.
4.5. Ensures consistency, speed, and professionalism in all participant communications via full automation.