Automate managing and updating website event calendars

Purpose

1.1. Ensure timely, accurate, and accessible communication of all Aikido school events (classes, seminars, gradings, workshops) to members, website visitors, and staff.
1.2. Reduce manual work by automating adding, updating, or removing events on the school's website calendar.
1.3. Facilitate consistency in the event information across web, social media, and internal channels.
1.4. Enable multi-channel engagement through automated calendar updates, reminders, and notifications.

Trigger Conditions

2.1. New event created in school management system, Google Calendar, or other event database.
2.2. Existing event information updated or canceled.
2.3. Scheduled periodic syncs (e.g., daily at 1 a.m.).
2.4. Manual approval flag from administrator or instructor.
2.5. API webhook call from affiliated system (registration, payments, etc.).

Platform Variants

3.1. Google Calendar
• Feature/Setting: Use Google Calendar API v3 — configure Event Insert, Event Update, and Event Delete endpoints.

3.2. Microsoft Outlook Calendar (Microsoft Graph API)
• Feature/Setting: Use /me/events or /calendar/events API to manage events with OAuth 2.0 token.

3.3. Apple Calendar (iCloud)
• Feature/Setting: Configure CalDAV protocol for programmatic calendar modifications.

3.4. WordPress
• Feature/Setting: Use WP REST API POST/PUT/DELETE on custom post types (Event, Tribe Events, etc.).

3.5. Wix
• Feature/Setting: Use Wix Events API; connect to backend events.addEvent, updateEvent, or removeEvent.

3.6. Squarespace
• Feature/Setting: Use Squarespace Scheduling API to POST, PATCH, DELETE event data.

3.7. Eventbrite
• Feature/Setting: Use Event API /events/ for CRUD operations, syncing public events to site.

3.8. Facebook Events
• Feature/Setting: Use Graph API /page-id/events endpoint to create or update event listings.

3.9. Meetup.com
• Feature/Setting: POST, PATCH via Meetup’s event endpoints in v3 REST API.

3.10. Zoom
• Feature/Setting: Use Meeting API to create or modify scheduled classes/events; link to website event page.

3.11. Google Sheets
• Feature/Setting: Google Sheets API — Trigger script on row change, update website calendar via webhook.

3.12. Notion
• Feature/Setting: Notion API — Listen for changes in a database of events, PATCH website calendar accordingly.

3.13. Salesforce
• Feature/Setting: Salesforce Platform Events; automate sync with Calendar object to website calendar.

3.14. Airtable
• Feature/Setting: Use Airtable API; on record create/update in “Events,” perform HTTP request to website backend.

3.15. Zapier
• Feature/Setting: Event triggers for Google/Outlook/other calendars; Zapier Webhooks to update website calendar.

3.16. Trello
• Feature/Setting: Listen for new cards or changes in an “Events” board, use Trello API to sync with calendar.

3.17. Slack
• Feature/Setting: Receive event notifications in a channel using Event Subscriptions and Outgoing Webhooks.

3.18. Mailchimp
• Feature/Setting: Use Mailchimp API to schedule event announcements or reminders for members.

3.19. HubSpot
• Feature/Setting: CRM Workflows with Calendar API integration; sync event objects to website.

3.20. Shopify
• Feature/Setting: Shopify App API to update storefront calendar or events app via webhooks.

Benefits

4.1. Maximizes attendance by ensuring students are always informed about all events.
4.2. Eliminates manual errors and inconsistencies between platforms or channels.
4.3. Saves admin time, allowing instructors to focus on teaching rather than calendar management.
4.4. Enables real-time updates and automatic event reminders for improved engagement.
4.5. Enhances professionalism and trust through reliable, always-current information dissemination.