Automate monthly newsletters and announcement emails

Purpose

1.1. Automate monthly newsletters and announcement emails for consistent communication between the Aikido school and students, parents, prospects, and stakeholders.
1.2. Ensure timely delivery of class schedules, curriculum updates, event promotions, and achievement recognitions.
1.3. Maintain engagement, drive event participation, and strengthen loyalty while reducing manual workload.

Trigger Conditions

2.1. Monthly schedule: First day of each month at defined hour.
2.2. Manual trigger: Admin uploads or edits new content or announcements.
2.3. Event-based: Automatically trigger on event creation or milestone (e.g., belt promotion, seminars).

Platform variants

3.1. Mailchimp
• Feature: Campaign Scheduling; use Campaigns API (`POST /campaigns`, `POST /actions/schedule`) to set recurring newsletters.
3.2. SendGrid
• Feature: Marketing Campaigns; configure `POST /marketing/singlesends` for templates and scheduling.
3.3. ActiveCampaign
• Feature: Automation Workflow; design automation with ‘Send Email’ node, use API (`POST /api/3/campaigns`).
3.4. Constant Contact
• Feature: Email Automation; use `POST /emails` in V3 API and schedule via automation triggers.
3.5. HubSpot
• Feature: Email API; schedule bulk email with `/email/public/v1/singleEmail/send` endpoint and workflow triggers.
3.6. Zoho Campaigns
• Feature: Autoresponder; use `POST /campaigns` and scheduling via workflow.
3.7. Klaviyo
• Feature: Flows; set up recurring flow and trigger via `POST /flows/{flow_id}/actions/trigger`.
3.8. GetResponse
• Feature: Automation Workflow; use `POST /newsletters` and automation trigger logic.
3.9. Moosend
• Feature: Automation; trigger campaign via `/campaigns/{campaign_id}/send` endpoint.
3.10. Drip
• Feature: Broadcasts; set up with `POST /broadcasts` and schedule delivery.
3.11. ConvertKit
• Feature: Broadcast; use `POST /broadcasts` API with scheduled delivery.
3.12. Benchmark Email
• Feature: Automation Pro; configure via `POST /v1/emails` and define scheduling.
3.13. Brevo (ex-Sendinblue)
• Feature: Campaigns; configure using `/emailCampaigns` API and schedule via parameters.
3.14. Campaign Monitor
• Feature: Automation; use `POST /campaigns/{clientID}.json` with scheduling options.
3.15. Amazon SES
• Feature: SMTP or SendBulkTemplatedEmail API for programmable bulk scheduling and sending.
3.16. MailerLite
• Feature: Automation; use `/campaigns` API and schedule via workflow.
3.17. Omnisend
• Feature: Automation Rules; trigger newsletters using `/email-campaigns` endpoint.
3.18. Mailjet
• Feature: Marketing Automation; setup via `/send` endpoint and schedule through workflow.
3.19. AWeber
• Feature: Autoresponder; configure time-based campaign triggers via `POST /broadcasts`.
3.20. Salesforce Marketing Cloud
• Feature: Journey Builder; use REST API `/messaging/v1/email/messages` for scheduled sends.
3.21. Microsoft Dynamics 365 Marketing
• Feature: Customer Journeys; use automated email triggers in journey designer.
3.22. Elastic Email
• Feature: Campaigns; use `/campaigns` endpoint to schedule and send.
3.23. Mailgun
• Feature: Batch Send; use `/messages` endpoint and schedule via workflow.

Benefits

4.1. Consistent, timely communication with students, parents, and leads.
4.2. Eliminates manual repetition, reducing risk of human error.
4.3. Frees staff time for instruction and student engagement.
4.4. Increases event turnout and student retention.
4.5. Enables detailed monitoring of open/click rates and response trends.