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Automate social media content scheduling for events and promotions

Purpose

  1.1. Automate scheduling and posting of event and promotional content to maximize Aikido school communication reach across multiple social media channels.
  1.2. Ensure timely promotion of workshops, classes, seminars, and announcements to drive student engagement and event participation.
  1.3. Reduce manual workload by queuing posts in advance, minimizing omissions or delays for the marketing team.
  1.4. Maintain consistent branding and messaging across all platforms tailored for the martial arts education audience.

Trigger Conditions

  2.1. Event or promotion creation in the internal scheduling system or via calendar integrations.
  2.2. Approval of content drafts by designated staff or instructors.
  2.3. Automated reminders for holiday announcements or key enrollment periods.
  2.4. Pre-set posting frequency or dates (e.g., daily, weekly, or custom event-driven).

Platform Variants


  3.1. Facebook Pages API
   • Feature/Setting: /me/feed endpoint configuration for content publication, set up scheduled_publish_time for future posts.

  3.2. Instagram Graph API
   • Feature/Setting: /media endpoint with publishing and scheduled media, configure creation_id and scheduled_publish_time.

  3.3. Twitter API v2
   • Feature/Setting: POST /2/tweets endpoint, manage tweet text/media, use scheduled post features via third-party schedulers.

  3.4. LinkedIn Marketing API
   • Feature/Setting: POST /ugcPosts endpoint, schedule announcements within company page context.

  3.5. YouTube Data API
   • Feature/Setting: Videos: insert endpoint, set privacyStatus as 'scheduled', upload event teasers with publishAt time.

  3.6. Google My Business API
   • Feature/Setting: accounts.locations.localPosts, automate posting of event and promo updates to business listing.

  3.7. Pinterest API
   • Feature/Setting: Pins: create, push event flyers and promo pins to business boards at defined times.

  3.8. TikTok for Business Marketing API
   • Feature/Setting: /video/publish endpoint, upload scheduled short-form promotional video content.

  3.9. Buffer Publish API
   • Feature/Setting: /updates/create, manage and time multi-channel content queues.

  3.10. Hootsuite Platform API
   • Feature/Setting: /messages endpoint, bulk scheduling and post distribution across profiles.

  3.11. Sprout Social Publishing API
   • Feature/Setting: /schedules endpoint, configure campaigns, automating recurring martial arts content.

  3.12. Zapier Webhooks
   • Feature/Setting: Custom Webhook post, trigger submissions to various social platforms via preset workflows.

  3.13. Mailchimp API
   • Feature/Setting: /campaigns/schedule, synchronize social posts with email campaign timelines.

  3.14. Discord Bot API
   • Feature/Setting: POST /channels/{channel.id}/messages for event alerts in student servers.

  3.15. Slack API
   • Feature/Setting: chat.scheduleMessage, automate internal announcements for class instructors.

  3.16. Telegram Bot API
   • Feature/Setting: sendMessage and sendPhoto with scheduled promotions for subscribed groups.

  3.17. Reddit API
   • Feature/Setting: /api/submit endpoint, share event threads in relevant martial arts subreddits.

  3.18. Tumblr API
   • Feature/Setting: /posts endpoint, time event images and blog posts for fans.

  3.19. WordPress REST API
   • Feature/Setting: /wp/v2/posts, automate blog updates with event schedules as posts or pages.

  3.20. Medium API
   • Feature/Setting: /publications/{publicationId}/posts, schedule martial arts event write-ups.

Benefits

  4.1. Maintains continuous student engagement with timely, regular content.
  4.2. Increases event awareness with coordinated multi-channel presence.
  4.3. Centralizes and streamlines marketing, eliminating repetitive manual posting.
  4.4. Facilitates performance analytics via unified scheduling and reporting platforms.
  4.5. Scales outreach as the Aikido school grows, supporting contemporary communication demands.

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