Communication and EngagementPurpose
1.2. Enhance engagement by ensuring timely, multichannel communication with appliance rental customers about loyalty incentives.
1.3. Reinforce repeat business and foster long-term client retention through consistent and personalized reward program messaging.
Trigger Conditions
2.2. Loyalty points threshold reached for reward or tier upgrade.
2.3. New loyalty offer or promotion launched.
2.4. Loyalty program anniversary or customer’s birthday.
2.5. Redemption request approved or fulfilled.
2.6. Customer inactivity in loyalty program for specified period.
2.7. Manual initiation by customer service representative.
Platform Variants
• Setting: Configure Messaging Service SID; API endpoint for /Messages; webhook inbound for response tracking.
3.2. SendGrid (Transactional Email)
• Setting: Use Dynamic Templates, configure Send API, personalize with substitutions for loyalty updates.
3.3. Mailchimp (Campaign API)
• Setting: Use /campaigns/{campaign_id}/actions/send for automated loyalty email dispatches.
3.4. HubSpot (Workflows & CRM)
• Setting: Automation trigger via property change in contacts (loyalty points), setup workflow for follow-up emails or SMS.
3.5. Slack (Incoming Webhooks)
• Setting: POST loyalty event update payloads to custom channel webhook URL.
3.6. Salesforce (Process Builder & Flow Builder)
• Setting: Automate messaging on update of Loyalty Status or Points custom objects; configure Email Alert actions.
3.7. Zendesk (Triggers & Targets)
• Setting: Create trigger for ticket or user field update to invoke external API for loyalty messages.
3.8. Microsoft Teams (Bots & Connectors)
• Setting: Register Webhook Connector or Graph API to send loyalty updates to internal teams or customers.
3.9. ActiveCampaign (Automations)
• Setting: Trigger automation when points or tags change; use SMS/Email sending actions.
3.10. Klaviyo (Flows)
• Setting: Event-driven flows for points updates using /track API endpoint.
3.11. Intercom (Custom Bots & Messages)
• Setting: Set event-based outgoing messages via API using user attributes update.
3.12. WhatsApp Business API
• Setting: Use /messages endpoint for templated notifications; manage opt-in flow for users.
3.13. Zapier (Multi-step Automation)
• Setting: Connect webhooks and integrated Email/SMS modules; trigger on CRM or database updates.
3.14. Brevo (Transactional Email/SMS)
• Setting: Use /smtp/email and /transactionalSMS endpoints for loyalty alerts.
3.15. Google Workspace (Apps Script, Gmail API)
• Setting: Script automation for Gmail sending on loyalty event; use trigger from spreadsheet data changes.
3.16. Facebook Messenger Platform
• Setting: Send loyalty messages using Send API; set up webhook for responses.
3.17. Zoho CRM (Workflow Automation)
• Setting: Trigger send_mail or Webhook action upon loyalty points/tier update in contact module.
3.18. Pipedrive (Workflow Automation)
• Setting: Automate communication via Pipedrive’s automation tool; trigger on custom field changes.
3.19. Freshdesk (Automations)
• Setting: Event-based email automation on customer property/statistics update.
3.20. Airship (Push Notifications)
• Setting: Configure automated loyalty push campaigns with Audience Segments and API triggers.
3.21. MoEngage (Engagement Campaigns)
• Setting: Use /campaigns API for push/email/SMS based on loyalty event triggers.
Benefits
4.2. Increased engagement leads to higher retention and repeat appliance rentals.
4.3. Reduced manual administrative effort for loyalty program management.
4.4. Personalization at scale enhances customer experience and perceived value.
4.5. Multi-platform approach ensures flexible, future-proof loyalty engagement.