Drip campaigns for new/existing customers

Purpose

1.1. Automate multi-stage communication sequences to onboard, nurture, re-engage, and upsell new or existing customers renting appliances.
1.2. Deliver time-based or action-based messages through SMS, email, or in-app, ensuring consistent service reminders, offers, and support.
1.3. Enhance user engagement, retention, and reduce manual outreach, optimizing operational efficiency in appliance rental communication.

Trigger Conditions

2.1. A new customer signs up for rental services.
2.2. An existing customer's rental contract renews or nears expiration.
2.3. Customer interacts with specific communication links or messages.
2.4. Periodic maintenance or appliance replacement reminders.
2.5. Inactive accounts for a predefined duration.
2.6. User feedback or review submission windows open.

Platform Variants

3.1. Twilio SMS
• API: Messages API
• Function: Configure `POST /Messages` for scheduled SMS drip on onboarding events.

3.2. SendGrid
• Feature: Automation > Email Drip Campaigns
• Function: Use Event Webhook API to trigger workflow nodes on new sign-ups.

3.3. Mailchimp
• Feature: Customer Journeys
• Function: Automate multi-step campaign for customer lifecycle with triggers on profile updates.

3.4. HubSpot
• API: Workflows
• Function: Set up contact-based workflow with scheduled and behavioral triggers.

3.5. ActiveCampaign
• Feature: Automations
• Function: Use “Start Trigger” for contact added or tag applied, configure drip steps.

3.6. Constant Contact
• Feature: Email Automation
• Function: Time-based or list-joined triggers to send nurture campaigns.

3.7. Zoho CRM
• API: Automation Rules / Workflow Automation
• Function: Workflow rules for drip emails after form entry or CRM stage change.

3.8. Salesforce Marketing Cloud
• API: Journey Builder
• Function: Create journeys triggered by contact creation or custom events.

3.9. Freshdesk
• Feature: Automated Ticket Follow-ups
• Function: Set up event-based messaging on ticket creation/customer inquiries.

3.10. Intercom
• Feature: Series
• Function: Automated in-app and email message series based on user events or inactivity.

3.11. Drip
• Feature: Workflows
• Function: Configure entry points (signup, API call) to start drip series.

3.12. Customer.io
• API: Campaign Triggers
• Function: Triggered and scheduled drip campaigns based on customer events.

3.13. Klaviyo
• Feature: Flows
• Function: Trigger flows via list membership or custom events from rental platform.

3.14. AWeber
• Feature: Campaigns
• Function: Configure campaign sequences on tag application or form submission.

3.15. Moosend
• Feature: Automation Workflows
• Function: Use entry triggers like subscription or segment join to start sequence.

3.16. GetResponse
• Feature: Marketing Automation
• Function: Event-based workflows for new contacts or time triggers.

3.17. Pipedrive
• API: Workflow Automation
• Function: Set workflow for email/SMS on deal/pipeline stage change.

3.18. Mailjet
• API: Event API
• Function: Create transactional email flows based on rental events.

3.19. Omnisend
• Feature: Automation
• Function: Email/SMS drip flows with trigger on signup or tag change.

3.20. WhatsApp Business API
• API: Messages
• Function: Send sequence of WhatsApp messages based on webhook triggers from platform.

Benefits

4.1. Consistent and timely customer engagement reduces missed revenue opportunities.
4.2. Improves conversion and retention rates by targeting customer lifecycle stages.
4.3. Decreases manual communication workload, ensuring scalable business operations.
4.4. Enhances customer satisfaction with proactive updates, reminders, and support.