Purpose
1. Automate distribution of scheduled newsletters to all club members to maintain engagement and provide updates on chess and card activities, events, and news.
2. Automate collection, formatting, and segmentation of content to ensure personalized and timely communications.
3. Streamline newsletters for onboarding, tournaments, game tips, social events, and member achievements, maximizing communication effectiveness through automated delivery.
Trigger Conditions
1. Automated schedule based on set intervals—daily, weekly, or monthly.
2. Automation triggers from new content being approved or entered in the CMS.
3. Member sign-ups automate immediate newsletter dispatch.
4. Event dates automate reminder newsletters in advance.
Platform Variants
1. Mailchimp
- Feature/Setting: Use Automations > Email Series; configure 'Scheduled' or 'Triggered' sends with API `/automations/{workflow_id}/emails/{email_id}/actions/send`.
2. SendGrid
- Feature/Setting: Marketing Campaigns > Automate sending using the 'Schedule Send' API endpoint `POST /v3/mail/send`.
3. Constant Contact
- Feature/Setting: Automated Email Series; configure with 'Schedule' trigger and `contactsActivity` API for member sync.
4. ActiveCampaign
- Feature/Setting: Automate with 'Automations' builder, using 'Date-Based Trigger'; sync via `/api/3/contacts`.
5. Zoho Campaigns
- Feature/Setting: Use 'Autoresponders' > 'Date-Field autoresponder' with `POST /campaigns`.
6. HubSpot
- Feature/Setting: Use 'Workflows' > 'Marketing Email' with schedule; `POST /email/public/v1/singleEmail/send`.
7. Brevo (Sendinblue)
- Feature/Setting: Transactional API > Schedule with `/v3/smtp/email` and 'scheduledAt'.
8. Salesforce Marketing Cloud
- Feature/Setting: Journey Builder > Schedule; invoke via 'Triggered Send' API `/messaging/v1/email/messages`.
9. Klaviyo
- Feature/Setting: Flows > Triggered or Scheduled flow; `POST /api/v1/campaigns/schedule`.
10. Moosend
- Feature/Setting: Automation > Recurring Email Campaign; schedule with 'Time Trigger' and API `/campaigns`.
11. MailerLite
- Feature/Setting: Automation > Recurring campaigns; 'Scheduled Trigger' with API `/api/v2/campaigns`.
12. Drip
- Feature/Setting: Workflows > Email Sequence; schedule using `/v2/campaigns/{campaign_id}/trigger`.
13. GetResponse
- Feature/Setting: Automation > 'Autoresponder Day' with `POST /v3/newsletters`.
14. AWeber
- Feature/Setting: Campaigns > Automated Series; schedule with `/accounts/{account_id}/lists/{list_id}/campaigns`.
15. Benchmark Email
- Feature/Setting: Automation Pro > Date Trigger; configure with `/v1/emails/send`.
16. Emma
- Feature/Setting: Mailing Automation > Triggered Sends, schedule with `/mailings`.
17. Omnisend
- Feature/Setting: Automation > Scheduled flow or 'Recurrent Newsletter'; API `/campaigns/send`.
18. ConvertKit
- Feature/Setting: Visual Automations; 'Event Trigger' with `POST /sequences/{id}/subscribe`.
19. Elastic Email
- Feature/Setting: Campaigns > Repeat Sending schedule; API `/v2/email/send`.
20. Amazon SES
- Feature/Setting: SES + Lambda Scheduler; automate via `SendEmail` API and CloudWatch Event.
Benefits
1. Automates regular dissemination of information, boosting member engagement and participation.
2. Automatedly personalizes messaging based on member interests and activity.
3. Automator reduces manual workload, eliminates scheduling errors, and helps clubs scale communication.
4. Automation enables tracking and analytics for continuous improvement.
5. Automating newsletter delivery ensures timely updates aligned with club activities and tournaments.
6. Automatable segmenting reaches specific groups with relevant content, improving open and click rates.