Communication and EngagementPurpose
1.2. Ensure predictable, consistent automated messaging to members who haven't attended or paid within a designated time frame.
1.3. Automate re-engagement campaigns to prompt lapsed members to renew membership or return to sessions.
1.4. Enrich member experience by automating reminders, offering incentives, or sharing updates automatically.
Trigger Conditions
2.2. Payment not received within X days after renewal date.
2.3. Attendance not logged for Y days.
2.4. Periodic scheduled audit of member records to identify lapsed profiles for automatable communications.
Platform variants
• Feature/Setting: Programmable SMS API – automate SMS follow-ups; configure triggers in CRM webhooks.
3.2. SendGrid
• Feature/Setting: Mail Send API – automate personalized follow-up emails; use API to send custom HTML templates upon trigger.
3.3. Mailchimp
• Feature/Setting: Customer Journeys – automate audience segmentation, configure lapsed member journey flow.
3.4. HubSpot
• Feature/Setting: Workflows – automate email/push notification sequences for inactive contacts.
3.5. Salesforce
• Feature/Setting: Process Builder or Flow – automates lapsed member segmentation and triggers automated communications.
3.6. ActiveCampaign
• Feature/Setting: Automation templates – automate dynamic email reminders and connect with membership data.
3.7. Slack
• Feature/Setting: Incoming Webhooks – automate sending reminders to internal staff for manual follow-up if member doesn’t respond.
3.8. Microsoft Teams
• Feature/Setting: Power Automate Connector – automates posting follow-up tasks or notifications in channels.
3.9. Google Workspace (Gmail)
• Feature/Setting: Apps Script/Automated Mail Merge – automate batch email reminders to lapsed members.
3.10. Zoho CRM
• Feature/Setting: Workflow rules – automates scheduled email/SMS follow-ups for lapsed contacts.
3.11. Pipedrive
• Feature/Setting: Workflow Automation – automates follow-up email triggers for inactive members.
3.12. Intercom
• Feature/Setting: Auto messages – automate chat/email delivery based on user inactivity status.
3.13. WhatsApp Business API
• Feature/Setting: Automated template messages for re-engagement; configure via approved automation provider.
3.14. Telegram Bots
• Feature/Setting: Broadcast API – automate sending reactivation messages to lapsed members.
3.15. Facebook Messenger API
• Feature/Setting: Automate follow-up message flows based on member inactivity, set with webhook triggers.
3.16. Constant Contact
• Feature/Setting: Email Automation – schedule and segment lapsed member campaigns for automated delivery.
3.17. Brevo (Sendinblue)
• Feature/Setting: Marketing Automation – automate multi-channel (email/SMS) follow-up campaigns based on inactivity criteria.
3.18. Klaviyo
• Feature/Setting: Flow Automation – automates dynamic win-back email series for lapsed members.
3.19. Airtable
• Feature/Setting: Automations – automate email or Slack notifications when a record is labeled inactive.
3.20. Zapier
• Feature/Setting: Multi-step Zaps – automates integrations between CRM/membership platform and messaging tools for lapsed user workflows.
3.21. Infusionsoft (Keap)
• Feature/Setting: Campaign Builder – automates complex follow-up sequences via emails/SMS.
3.22. Shopify (for wrestling merch programs)
• Feature/Setting: Marketing Automations – automate abandoned cart or lapsed customer win-back flows.
Benefits
4.2. Automating outreach increases membership renewals and revenue retention.
4.3. Automated communications maintain brand consistency and professionalism.
4.4. Automator solutions allow scalable follow-up as club size grows.
4.5. Automatable tracking and analytics for campaign effectiveness; optimize future automating efforts.