Launch seasonal campaigns and promotions to segmented lists

Purpose

1. Automate the launching of seasonal campaigns and promotions to segmented customer lists specific to cattery boarding services, optimizing communications based on pet type, customer preferences, booking history, and special dates such as holidays or peak periods.

2. Automating this communication workflow ensures increased customer engagement, maximizes occupancy during off-peak seasons, and drives revenue with targeted, context-aware offers and loyalty incentives.

Trigger Conditions

1. Automated trigger on calendar events marking seasonal dates (e.g., holidays, summer breaks, local pet community events).

2. Automate trigger based on segmented customer group criteria (e.g., cat breed, previous visit frequency, service type used).

3. New customer onboarding or reactivation when a customer is inactive for a certain period.

4. Automation based on booking system's vacancy data to push promotions during slow periods.

Platform Variants

1. Mailchimp

• Feature/Setting: Automate campaigns using "Segmented Campaigns" and API endpoint /campaigns/create; sample config: JSON list for recipients filtered by "pet_type":"cat", "last_visit" > 6mo.
  

2. HubSpot

• Feature/Setting: Workflow automation under "Marketing Automation" → "Workflows" using API POST /email/public/v1/singleEmail/send; set property filter for customer segments.
  

3. Salesforce Marketing Cloud

• Feature/Setting: Automate Journey Builder, Event triggers (API: /messaging/v1/email/messages); segment by contact behavior and Pet Owner interest fields.
  

4. ActiveCampaign

• Feature/Setting: Automator "Automations" with API POST to /api/3/contactAutomations; define segment rules for cattery services.
  

5. Klaviyo

• Feature/Setting: Segment-based flows via "Campaigns" and automate with /v2/lists/SEGMENT_ID/members; configure cats-only customers.
  

6. Constant Contact

• Feature/Setting: Automated email campaigns, configure using /contacts endpoint for segment; automation triggers for seasonal tags.
  

7. Zoho Campaigns

• Feature/Setting: Workflow Automation in "Autoresponders"; configure segment filters and use /autoresponder endpoint for timed sends.
  

8. Twilio SMS

• Feature/Setting: Automated bulk SMS with /Messages API, filter list for segments (e.g. VIP pet owners) and create periodic triggers.
  

9. SendGrid

• Feature/Setting: Marketing Campaigns automation, API /v3/marketing/singlesends, use list segmentation rules ("boarding-service," "cat owner").
  

10. Brevo (formerly Sendinblue)

• Feature/Setting: Automate campaigns from "Campaigns" dashboard or API /v3/emailCampaigns; set segment filters per campaign.
  

11. MailerLite

• Feature/Setting: Automated campaigns with "Segmentation" via POST /api/v2/campaigns, filter by previous booking or pet name.
  

12. Emma

• Feature/Setting: Automate triggers from "Triggered Mailing" API, target customer lists tagged with "cat boarding."
  

13. Intercom

• Feature/Setting: Automated messages via "Outbound Messages" or API /messages, trigger on event "seasonal_offer_boarding".
  

14. Moosend

• Feature/Setting: Automated workflows with "Automation Editor" and /campaigns endpoint, using segments on pet owner data.
  

15. Omnisend

• Feature/Setting: Segmented campaigns automated via "Workflows" and API /contacts, segment for frequent boarders.
  

16. SendPulse

• Feature/Setting: Automator "Automation360," send bulk campaign via API /addressbooks filtered on segment attributes.
  

17. GetResponse

• Feature/Setting: Automated marketing campaigns with "Autofunnel" and API POST /campaigns, configure cat-specific filter.
  

18. AWeber

• Feature/Setting: Segmentation automation in campaigns, trigger with /automations endpoint, filter by interest in cattery.
  

19. Drip

• Feature/Setting: Automated workflows for e-commerce, configure with POST /workflows, segment for promo triggers.
  

20. Customer.io

• Feature/Setting: Automated campaigns via "Segments" and API POST /campaigns/trigger, filtered by service history.
  

21. Zapier

• Feature/Setting: Automate multi-channel launches, connect CRM and marketing tools, triggering on Google Sheets or Calendly events.
  

22. Pabbly

• Feature/Setting: Automated workflow between CRM and email/SMS campaign trigger, filter pet category and booking patterns.
  

Benefits

1. Automatedly boosts engagement through timely, relevant communications tailored to cattery boarders.

2. Automates list segmentation and campaign launches, saving staff time and ensuring consistent outreach.

3. Automating vacancy tracking and filling with promotional offers maximizes occupancy and profitability.

4. Automation enables scalable targeting, increasing campaign impact with minimal manual input.

5. Automates retention and reactivation through personalized, season-specific offers to past customers.