Automated social media event promotion

Purpose

1.1. Automate cross-platform event promotion for trade shows in exhibition and trade centres, ensuring timely, consistent marketing outreach.
1.2. Automate queueing, scheduling, and publishing of event-related posts, updates, and reminders across all major social networks.
1.3. Automate content adaptation for varying platform formats and audience engagement optimization.
1.4. Automate personalized messaging, including RSVP or ticketing links, event updates, and speaker promotions to increase attendee engagement and drive registration.
1.5. Automate analytics retrieval for monitoring post performance, reach, and audience interaction across multiple networks in real-time for strategic decision-making.

Trigger Conditions

2.1. New event creation in event management system.
2.2. Manual approval/confirmation of marketing schedule.
2.3. Upcoming event milestones (X days before, reminder, day-of-event).
2.4. Update or change in event details (time, venue, speakers).
2.5. Social post engagement thresholds (e.g., automate boost if post exceeds 100 likes).

Platform variants

3.1. Facebook Pages API
• Feature/Setting: automate /me/feed or /{page-id}/feed endpoint for event post publishing, scheduling, and boosting.
3.2. Twitter/X API
• Feature/Setting: automate POST statuses/update for event tweets, automate POST statuses/retweet for announcement amplification.
3.3. LinkedIn Marketing Developer Platform
• Feature/Setting: automate POST /ugcPosts for company pages and event updates; automate audience targeting.
3.4. Instagram Graph API
• Feature/Setting: automate /media and /media_publish endpoints for event feed posts and stories.
3.5. YouTube Data API
• Feature/Setting: automate video uploads and community post publishing using videos.insert and activities.insert.
3.6. TikTok for Developers
• Feature/Setting: automate video uploading and event hashtag generation via TikTok API endpoint /video/publish.
3.7. Pinterest API
• Feature/Setting: automate Pin creation via POST /v5/pins and board story updates.
3.8. Snapchat Marketing API
• Feature/Setting: automate automated ad campaigns and event story creation via /adsquad and /story endpoints.
3.9. WhatsApp Business API
• Feature/Setting: automate event broadcast messages and automated RSVP replies via /messages endpoint.
3.10. Telegram Bot API
• Feature/Setting: automate /sendMessage and /sendPhoto for event alerts to channel subscribers.
3.11. Slack API
• Feature/Setting: automate scheduled announcements in relevant channels via chat.scheduleMessage.
3.12. Microsoft Teams Graph API
• Feature/Setting: automate channel posts and event awareness via /chats/messages endpoint.
3.13. Reddit API
• Feature/Setting: automate automated post submissions and comment threads for event AMAs via /api/submit.
3.14. Discord API
• Feature/Setting: automate channel invitations and scheduled event reminders via POST /channels/messages.
3.15. SendGrid (Email)
• Feature/Setting: automate email event newsletters via /mail/send endpoint.
3.16. Twilio SMS
• Feature/Setting: automate SMS event reminders and RSVPs with /Messages endpoint.
3.17. Mailchimp API
• Feature/Setting: automate automated campaign scheduling and segmentation using /campaigns and /lists endpoints.
3.18. HubSpot API
• Feature/Setting: automate marketing email workflows, contact segmentation, and event reminders via /email/public/v1 and /crm/v3 endpoints.
3.19. Google My Business API
• Feature/Setting: automate Google Posts—including events and offers—via /accounts/locations/posts.
3.20. Eventbrite API
• Feature/Setting: automate event listing promotions, attendee reminders, and post-event follow-ups via /events and /orders endpoints.
3.21. Hootsuite Scheduler API
• Feature/Setting: automate multi-platform scheduling, queueing, and analytics fetching via /platform/public/scheduler and /analytics endpoints.
3.22. Sprout Social API
• Feature/Setting: automate content scheduling, automated reposting, engagement monitoring, and report generation via /messages and /analytics endpoints.

Benefits

4.1. Automator ensures consistent event promotion without manual effort.
4.2. Automating cross-platform outreach maximizes event exposure with minimal time investment.
4.3. Automated adaptation to multiple platforms improves content relevancy and engagement.
4.4. Real-time, automated analytics support data-driven marketing adjustments.
4.5. Automatable workflows streamline communication, increase RSVPs, and enhance attendee experience.
4.6. Automated reminders reduce no-shows and boost last-minute registrations.
4.7. Automation enables scalable marketing, supporting growth for larger or recurring events.