Communication and Marketing AutomationPurpose
1.2. Automatedly ensure all staff receive timely, curated, and actionable internal updates via preferred channels.
1.3. Automate routing of urgent announcements while batching routine updates into daily or weekly digests.
1.4. Improve information flow, synchronize multidisciplinary teams, and reduce manual communication workload through automating repetitive communication.
1.5. Automate compliance coverage by ensuring traceable delivery and acknowledgement of key communications.
Trigger Conditions
2.2. Updates to surgical schedules, policies, or clinical protocols.
2.3. Changes in regulatory guidance or critical alerts.
2.4. Trigger based on configured schedule (e.g., daily/weekly roundup automation).
2.5. User or admin submission flagged for automated internal broadcast.
2.6. Integration of automated triggers from HR, compliance, or IT systems.
Platform Variants (example functions and automation configurations)
• Feature/Setting: Automate message aggregation in specific channels using Conversations API; automated posting with chat.postMessage.
3.2. Microsoft Teams
• Feature/Setting: Automate content pulling via Graph API; automatedly dispatch via Teams channel messages.
3.3. Google Workspace (Gmail, Docs, Drive)
• Feature/Setting: Automate digest emails using Gmail API; auto-fetch docs from Drive API.
3.4. SendGrid
• Feature/Setting: Automate batch digest dispatch via /mail/send API configured with medical staff segment list.
3.5. Mailchimp
• Feature/Setting: Automator for automated campaign, using Content API for dynamic digests.
3.6. Twilio SMS
• Feature/Setting: Automator for emergency SMS digests via Programmable Messaging API.
3.7. Outlook 365
• Feature/Setting: Automate digest compile via Graph Mail API automation; send secure staff mail groups.
3.8. WhatsApp Business API
• Feature/Setting: Automate message digests via messages endpoint to staff groups.
3.9. Asana
• Feature/Setting: Automate project update extraction via API and batch into digests.
3.10. Notion
• Feature/Setting: Automator for auto-synced update feed using database query and page update APIs.
3.11. Salesforce Health Cloud
• Feature/Setting: Automate broadcast digests using Chatter API for staff feeds.
3.12. HipChat
• Feature/Setting: Automate summary messages to groups using room message API.
3.13. Workplace by Meta
• Feature/Setting: Automate post digests in group threads using Send API.
3.14. Zapier
• Feature/Setting: Automate multi-platform workflow for digest composition and dispatch across all integrated endpoints.
3.15. Monday.com
• Feature/Setting: Automate extraction and posting of summarized updates via Work OS API.
3.16. Zoho Cliq
• Feature/Setting: Automate internal chat push using Webhooks or Cliq API for digests.
3.17. Trello
• Feature/Setting: Automate board activity roundup for staff via Trello API.
3.18. Hootsuite
• Feature/Setting: Automator for posting digests or alerts to private employee social channels.
3.19. Basecamp
• Feature/Setting: Automate summarization of new messages and todos using Events API.
3.20. Yammer
• Feature/Setting: Automate internally targeted digests to groups using Message API.
Benefits
4.2. Improves staff engagement and morale with timely, relevant, and automatable digests.
4.3. Centralizes communication, increasing compliance and accountability via auditing of automated digests.
4.4. Frees up valuable admin and surgeon time by automating repetitive comms.
4.5. Scalable automation expands as orthopedic practices grow and diversify.
4.6. Enforces data security and privacy controls via configurable automation.