Communication and MarketingPurpose
1.2. Automatically relay personalized notifications (SMS, email, calls, push) when events (e.g., flu season, COVID-19 booster launches, appointment reminders) are triggered by schedule or external input.
1.3. Enable automated, scalable, and timely outreach that reduces manual effort and ensures regulatory compliance in healthcare communication.
1.4. Automate follow-ups, confirmations, and instructions, boosting engagement and attendance for health campaigns.
Trigger Conditions
2.2. Event triggers: import of new eligible patient lists, EHR updates on immunization status, seasonal triggers (dates/times).
2.3. Workflow triggers: specific form fills on website, prescription pickups, missed appointments, or market alerts from governmental health bodies.
Platform Variants
• Feature/Setting: Messaging API — automates sending SMS; configure webhook to trigger campaign events and customize message templates.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns API — automate batching, scheduling, and personalizing vaccination email invitations.
3.3. Mailgun
• Feature/Setting: Events API — automate bulk health notices; set filters for event triggers and automate email sequences.
3.4. Amazon SNS
• Feature/Setting: Publish API — automate multi-channel (SMS, email, push) event alerts to patients on predefined health triggers.
3.5. HubSpot
• Feature/Setting: Workflow automation — automate segmented contact messaging for vaccination drives; set enrollment triggers and actions.
3.6. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder — automate vaccination campaign journeys with event-based triggers and scheduled sends.
3.7. ActiveCampaign
• Feature/Setting: Automation builder — automates event-driven emails and SMS based on patient behavior or date triggers.
3.8. Pipedrive
• Feature/Setting: Workflow Automations — configure automated follow-up SMS/email after pharmacy interactions or appointments.
3.9. Google Calendar API
• Feature/Setting: Event Integration — automate reminders for scheduled vaccination appointments using triggers on calendar entries.
3.10. Microsoft Teams
• Feature/Setting: Automated messages via Bot/Graph API, to send staff reminders or patient notifications related to pharmacy events.
3.11. Slack
• Feature/Setting: Incoming webhooks — automate alerting staff or participants on campaign milestones.
3.12. WhatsApp Business API
• Feature/Setting: Template Messages — automate patient opt-in, outreach, and follow-ups for pharmacy campaigns.
3.13. Facebook Messenger API
• Feature/Setting: Automated message triggers for outreach based on campaign launch, response flows for patient queries.
3.14. Zapier
• Feature/Setting: Workflow automation — automate cross-platform messaging workflows triggered by any business event.
3.15. Klaviyo
• Feature/Setting: Flows automation — automates event-triggered, personalized messaging in bulk for healthcare customers.
3.16. MoEngage
• Feature/Setting: Campaign automation — configure triggers based on dates, behavior, or campaign launches for multi-channel messaging.
3.17. Airship
• Feature/Setting: Automated push notifications for vaccination or clinic events; set trigger conditions with deep campaign analytics.
3.18. Intercom
• Feature/Setting: Custom bots and message triggers automate FAQ delivery, appointment recalls, and service announcements.
3.19. OneSignal
• Feature/Setting: Automated push/bulk communication for mobile users during campaign events using segment and time-based triggers.
3.20. Viber Business Messages
• Feature/Setting: Automated message scheduling and patient targeting for health campaigns through API integration.
Benefits
4.2. Automation of reminders and follow-ups boosts compliance with vaccination schedules and improves health outcomes.
4.3. Automated, consistent messaging streamlines staff effort and enhances customer experience.
4.4. Automating outreach leads to higher attendance at pharmacy events and improved community relations.