Purpose
1. Ensure clients are informed in real-time about appraisal status updates, including receipt of order, assignment to appraiser, scheduling, inspection completion, report drafting, and final report delivery.
2. Reduce manual outreach, eliminate gaps in communication, and increase client satisfaction.
3. Integrate disparate communication channels for consistency across email, SMS, chat, and secure portals.
4. Enable compliance with service-level agreements and improve transparency in the appraisal lifecycle.
Trigger Conditions
1. Appraisal status change in order management system (e.g., from “assigned” to “inspection scheduled”).
2. Manual status input by appraiser or admin in CRM or appraisal platform.
3. Status update from appraisal report generation software.
4. Passing of predefined time interval (e.g., 24hrs since last update).
5. Completion of a scheduled onsite inspection.
6. Digital signature or document upload event.
Platform Variants
1. Twilio SMS
- Feature/Setting: Programmable Messaging, webhook triggers on status change; configure SMS template per status.
2. SendGrid
- Feature/Setting: Transactional Email API; configure dynamic templates with personalization for each appraisal status.
3. Slack
- Feature/Setting: Incoming Webhooks to dedicated channels; automated message posts when appraisal progresses.
4. Microsoft Teams
- Feature/Setting: Adaptive Cards via Incoming Webhooks; preformatted status cards sent to client channels.
5. WhatsApp Business API
- Feature/Setting: Template Messages for automated notifications; API endpoint triggers per stage.
6. HubSpot CRM
- Feature/Setting: Workflow Automation—Send Email/SMS on property status property field update.
7. Salesforce
- Feature/Setting: Process Builder flow to invoke email/SMS via Marketing Cloud or SMS integration on status record update.
8. Zendesk
- Feature/Setting: Trigger-based automated ticket responses; configure macros for status message templates.
9. Freshdesk
- Feature/Setting: Automations—Event-based notifications on custom fields for appraisal progress.
10. Mailgun
- Feature/Setting: Messages API with event data from appraisal system for real-time status emailing.
11. Gmail API
- Feature/Setting: Automated draft and send functions; OAuth-connected email dispatch on status progression.
12. Outlook Graph API
- Feature/Setting: Automated mail sending using /sendMail endpoint with dynamic message bodies.
13. Intercom
- Feature/Setting: Message automation—targeted outbound auto-messages upon property status update.
14. Facebook Messenger API
- Feature/Setting: Send API with template notifications triggered by webhook event from status change.
15. ClickSend
- Feature/Setting: SMS or Email API; set message templates for event-based messaging.
16. Pusher
- Feature/Setting: Channels for in-app notifications—automatic client updates via realtime push.
17. Telegram Bot API
- Feature/Setting: SendMessage endpoint; pre-configured chat updates per status change.
18. SignalWire
- Feature/Setting: Messaging API to dispatch custom SMS per completed appraisal milestone.
19. Zoho CRM
- Feature/Setting: Workflow rules—send automated email/SMS via integrated messaging app on property stage field edit.
20. ActiveCampaign
- Feature/Setting: Automated campaign trigger on property progress tag; personalized outreach via email/SMS.
21. RingCentral
- Feature/Setting: SMS API—event webhook to transmit appraisal stage change notifications.
Benefits
1. Reduces risk of missed updates for clients.
2. Frees up staff from repetitive outreach tasks.
3. Enhances client trust and satisfaction with regular, predictable communication.
4. Supports omnichannel reach according to client preference.
5. Ensures audit trails and communication records for compliance.
6. Provides scalable notifications regardless of business size.
7. Reduces manual errors and delays in client notification.