Purpose
1. Automating birthday and milestone notifications for students, teachers, and staff throughout the academic year.
2. Ensures prompt, automated, and consistent communication for birthdays, anniversaries, academic milestones, and staff recognition.
3. Automates outreach via multiple channels (SMS, email, push, chat, and social) aligned to school policies and enhances school engagement.
4. Improves student and staff satisfaction by recognizing achievements and important dates without manual intervention.
5. Automates data intake, message preparation, scheduling, and multi-channel delivery using diverse software automation.
Trigger Conditions
1. Date matches a stored date of birth in school records (student/staff) — triggers at midnight.
2. Completion of a milestone event (award, accomplishment, learning module, anniversary).
3. New entry/update in Student Information System reflecting upcoming birthdays or milestones.
Platform variants
1. Twilio Programmable SMS
2. SendGrid
3. Slack
4. Microsoft Teams
5. Google Chat
6. WhatsApp Business API
7. Facebook Messenger
8. Zoho Mail
9. Salesforce Marketing Cloud
10. HubSpot
11. ActiveCampaign
12. Mailchimp
13. Zapier
14. Pipedream
15. Google Calendar API
16. Power Automate (Microsoft)
17. ClickSend
18. Intercom
19. Pushbullet
20. CleverTap
Benefits
1. Automates repetitive communication, reducing manual workload for administrative teams.
2. Automatedly increases student and staff morale with timely, routine recognition automation.
3. Eliminates human error and missed dates through automators executing exact schedules.
4. Ensures compliance and privacy as automations integrate with official contact databases.
5. Process is scalable, automatable for thousands of individuals, enabling growth without more staff.
6. Frees staff time to focus on personalized academic support, not repetitive notification sending.
7. Supports analytics and audit trails for all automated messages sent, promoting transparency.
8. Automating communication ensures consistent school branding and tone for every event recognized.