Automated event announcement emails to mailing lists

Purpose

1.1. Automates the distribution of event announcement emails to segmented or general mailing lists for non-profit arts groups.
1.2. Automates formatting, scheduling, and sending of announcements to increase outreach efficiency and reduce manual workload.
1.3. Automates gathering of upcoming events from content management systems (CMS), calendars, and spreadsheets.
1.4. Automates tracking of recipient engagement metrics (open/click rates) for refined follow-up communication.
1.5. Automates inclusion of sponsor recognition, ticket links, and RSVP options per event.

Trigger Conditions

2.1. Automator triggers when new event details are added/updated in a CMS, spreadsheet, or project management tool.
2.2. Automation triggers at scheduled intervals (e.g., bi-weekly, monthly) for regular announcements.
2.3. Automatedly triggers on-demand by staff via a web form or dashboard.
2.4. Trigger based on changes in Google Calendar or event platform entries.
2.5. Automated triggers from new press release, blog post, or artist submission.

Platform Variants

3.1. Mailchimp
• Feature/Setting: Automate “Campaigns” via /campaigns API; configure trigger on campaign creation.
3.2. SendGrid
• Feature/Setting: Automates via “Marketing Campaigns API”; use /mail/send endpoint for programmatic emails.
3.3. Constant Contact
• Feature/Setting: Automates using “Email Campaigns” API; set up event-triggered templates.
3.4. ActiveCampaign
• Feature/Setting: Use “Automations” section; configure trigger on custom event tag added to contacts.
3.5. HubSpot
• Feature/Setting: Automates via “Workflows” in Marketing Automation; start workflow on event submission form.
3.6. Zoho Campaigns
• Feature/Setting: Automation via “Autoresponders”; link triggers to Zoho CRM events API.
3.7. Brevo (formerly Sendinblue)
• Feature/Setting: Use /smtp/email API; automate segmentation and scheduling via “Marketing Automation” module.
3.8. Campaign Monitor
• Feature/Setting: Automates using “Transactional Email” and “Journeys” APIs.
3.9. Moosend
• Feature/Setting: Marketing Automation triggers; API endpoint /triggerEmail for event sync.
3.10. GetResponse
• Feature/Setting: Automates using “Autoresponders” and “Automation Workflows.”
3.11. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder “Event” entry source; automates send upon CMS integration.
3.12. Klaviyo
• Feature/Setting: “Flows” automation; send based on data updated via /events API.
3.13. Mailjet
• Feature/Setting: Automates transactional email via /send API and triggers.
3.14. Amazon SES
• Feature/Setting: Automates via SendRawEmail action in SES API; connect triggers from AWS Lambda.
3.15. Outlook 365
• Feature/Setting: Power Automate (Flow) to trigger “Send an email (V2)” when events appear in shared calendar.
3.16. Google Workspace (Gmail)
• Feature/Setting: Automates emails via Apps Script triggers or Gmail API /messages/send.
3.17. Emma
• Feature/Setting: Automates “Automations” feature; API integration for contact and event sync.
3.18. Drip
• Feature/Setting: “Workflows”; event-based triggers on new campaign received via API.
3.19. Pabbly Email Marketing
• Feature/Setting: Automate using “Automations” tab; configure for webhook-driven triggers.
3.20. AWeber
• Feature/Setting: “Campaigns” and “Automations”; trigger via API on event database update.
3.21. MoEngage
• Feature/Setting: Campaign automation; event triggers via “Event API.”
3.22. FreshMail
• Feature/Setting: Automator “Autoresponders” and event API actions.

Benefits

4.1. Automates redundant manual communication, saving staff effort.
4.2. Accelerates and standardizes outreach processes across campaigns.
4.3. Increases deliverability and engagement rates through timely, automated content.
4.4. Automating audience segmentation enables targeted communications.
4.5. Automation enhances analytics for improved event marketing strategy.
4.6. Automated reminders and follow-ups ensure event participation and feedback.