Collecting feedback post-event via email or SMS surveys

Purpose

1.1. Automate the process of collecting audience feedback after events to support arts organizations’ growth, audience engagement, and reporting compliance.
1.2. Send automatedly personalized email or SMS surveys to attendees, gather structured responses, and automate aggregation for reporting and outreach improvement.
1.3. Automate reminders and follow-ups to maximize response rates and streamline the arts group’s communication workflow with little manual intervention.

Trigger Conditions

2.1. Automatedly triggered at a set interval post-event (e.g., 24 hours after event ends).
2.2. Trigger on attendee check-out or ticket scan completion.
2.3. Automated manual triggers via staff dashboard for specific segments or last-minute outreach.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Configure "Messages" API to automate batch SMS survey sends.
• Sample: Use POST /2010-04-01/Accounts/{AccountSid}/Messages.json with dynamic recipient list.

3.2. SendGrid
• Feature/Setting: Use "Mail Send" API with email templates for automated survey campaigns.
• Sample: POST /v3/mail/send with dynamic personalization for each attendee.

3.3. Mailchimp
• Feature/Setting: Automated “Customer Journeys” to automate post-event email survey flows.
• Sample: Trigger journey "Contact attends event" then automate "Send survey email".

3.4. SurveyMonkey
• Feature/Setting: Automate survey invites via "Email Collectors" API.
• Sample: POST /v3/collectors/{collector_id}/messages to send invite automatically.

3.5. Google Forms + Gmail
• Feature/Setting: Automate creating unique survey links, automate email send via "Gmail API".
• Sample: Use POST /users/me/messages/send for email automation with form link.

3.6. Typeform
• Feature/Setting: Automate "Responses API" to associate survey responses with each send.
• Sample: Use webhooks for survey completion to automate notification or logging.

3.7. Constant Contact
• Feature/Setting: Automate "Email Campaign" via REST API after event completion.
• Sample: POST /v2/emailmarketing/campaigns.

3.8. ActiveCampaign
• Feature/Setting: Automate "Automations" for event follow-up and survey sends.
• Sample: Trigger automation via contact tag or event webhook.

3.9. Outlook/Microsoft 365
• Feature/Setting: Automate send via “Graph API /sendMail” endpoint.
• Sample: POST https://graph.microsoft.com/v1.0/me/sendMail.

3.10. Zapier
• Feature/Setting: Automator triggers on event end, automates email/SMS via connected apps.
• Sample: Zap “When Google Calendar event ends, send Mailchimp campaign”.

3.11. HubSpot
• Feature/Setting: Automate workflow triggered by event attendance list import.
• Sample: Use "Workflows" to automate outbound survey email.

3.12. Salesforce
• Feature/Setting: Automate "Process Builder" to schedule survey email after event.
• Sample: Automation on new “Event Attendee” record creation.

3.13. Klaviyo
• Feature/Setting: Automate "Flows" for segmentation and triggered survey sends.
• Sample: Triggered by event property in profile.

3.14. Freshdesk
• Feature/Setting: Automate ticket creation based on negative feedback via "API v2".
• Sample: POST /api/v2/tickets with structured data from survey.

3.15. Eventbrite
• Feature/Setting: Automate “Post-event attendee list export” API to feed survey workflow.
• Sample: Use Webhooks for “Event Ended” notification.

3.16. Monday.com
• Feature/Setting: Automate survey tasks/assign follow-ups using “Automations Center”.
• Sample: On survey completion, automate dashboard update.

3.17. Airtable
• Feature/Setting: Automate attendee list with “Automations” to generate/send survey links.
• Sample: Trigger: “When record created in Events”, Action: “Send email”.

3.18. Slack
• Feature/Setting: Automate feedback reminders via “Incoming Webhooks”.
• Sample: Automated notification to outreach team when response rate < X%.

3.19. WhatsApp Business API
• Feature/Setting: Automate post-event message via “/messages” endpoint.
• Sample: POST with survey message content to attendee numbers.

3.20. Intercom
• Feature/Setting: Automate “Outbound Messages” triggered by attendee interaction.
• Sample: Automated survey link sent based on tag or event property.

Benefits

4.1. Automate feedback collection for rapid response analysis.
4.2. Automator reduces staff burden by automating send and reminder cycles.
4.3. Automating outreach via preferred attendee channels increases response rates.
4.4. All feedback centralized and structured, powering automatable reporting and data-driven improvement decisions.
4.5. Automatedly fosters continuous engagement and trust with arts organization supporters.