Scheduling and sending newsletters with upcoming activities

Purpose

1.1. Automate the scheduling and sending of newsletters outlining upcoming activities, events, and opportunities to engage audiences and stakeholders.
1.2. Ensure timely, consistent, and targeted outreach by automatically generating, populating, and dispatching campaigns based on event calendars or organizational programming.
1.3. Enable non-profit arts organizations to efficiently update patrons, members, volunteers, donors, or media about exhibitions, performances, workshops, openings, and related arts news.
1.4. Automate segmentation of recipients to personalized content for varying engagement levels, interests, or donor status.
1.5. Support compliance with anti-spam and data privacy regulations through automated opt-in, opt-out, and consent management.

Trigger Conditions

2.1. Automated publishing or update of events in organizational calendar.
2.2. Pre-set time schedules (e.g., weekly, monthly, pre-event reminders).
2.3. Submission of new content requiring outreach, such as press releases or artist spotlights.
2.4. Membership list update or change in supporter status.
2.5. Manual trigger by communication staff for urgent/unscheduled outreach.

Platform Variants

3.1. Mailchimp
• Feature/Setting: Automate Campaign Scheduling via “Automations > Classic Automations”; configure workflow to send newsletter on new event entry in connected Google Calendar (API: `/automations/actions/send`).

3.2. SendGrid
• Feature/Setting: Automated Marketing Campaigns with Scheduled Mailing; API endpoint `/v3/marketing/singlesends/schedule`.

3.3. Constant Contact
• Feature/Setting: Autoresponder/Email Automation; connect via “Email Automation” and schedule send via `/emailmarketing/campaigns/activities`.

3.4. HubSpot
• Feature/Setting: Automated Email Workflows; use “Workflows” tool, set trigger event from CRM, and send email (`POST /email/public/v1/campaigns`).

3.5. ActiveCampaign
• Feature/Setting: Automations builder; trigger on event form completion (API: `/api/3/automations`).

3.6. Campaign Monitor
• Feature/Setting: Automated journeys based on subscriber activity (API: `/automations`).

3.7. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; schedule emails with “Entry Events,” connect via `/email/v1/messageDefinitionSends`.

3.8. Zoho Campaigns
• Feature/Setting: Workflow Automation (API: `/v2/workflows`), trigger on Google Sheet row insertion.

3.9. AWeber
• Feature/Setting: Campaign Automations with date/time triggers; configure via “Campaigns,” use API `/automations`.

3.10. Moosend
• Feature/Setting: Automation Workflows for scheduled campaign delivery (`/campaigns/sendNow`).

3.11. Brevo (ex-Sendinblue)
• Feature/Setting: Email Marketing Automation with event-based triggers (`/v3/smtp/email`).

3.12. GetResponse
• Feature/Setting: Marketing Automation’ with “Send Newsletter” event; API `/newsletters`.

3.13. Klaviyo
• Feature/Setting: Flows automation, trigger on new events in schedule; use `/api/v1/campaigns` for automated sends.

3.14. MailerLite
• Feature/Setting: Email Automation via “Trigger: Date-based”; API: `/campaigns/schedule`.

3.15. Benchmark Email
• Feature/Setting: Automation Pro for automating newsletter series; schedule via `/v1/automation/triggeredemails`.

3.16. Google Workspace (Gmail API)
• Feature/Setting: Scheduled email send via Apps Script (API: `users.messages.send`); can be paired with Google Calendar API.

3.17. Outlook (Microsoft Graph API)
• Feature/Setting: Automated email scheduling with `/me/sendMail` endpoint.

3.18. Smartsheet
• Feature/Setting: Automated Alerts and Reminder Workflows; utilize `/sheets/{sheetId}/automationRules`.

3.19. Trello
• Feature/Setting: Butler Automation for triggering newsletter draft card on board and sending emails via integration.

3.20. Slack
• Feature/Setting: Automated reminders for newsletter collaboration; send updates to channel via `chat.scheduleMessage`.

3.21. Airtable
• Feature/Setting: Automate via “Automations” to trigger email workflow based on record update (integration with external mailer API).

3.22. Zapier
• Feature/Setting: Automate multi-step logic across email, calendar, and list management; connect any platform’s scheduling trigger to campaign send action.

3.23. Pabbly
• Feature/Setting: Automated workflow connections between content creation (Google Calendar/Eventbrite) and email sends.

3.24. Notion
• Feature/Setting: Database automations trigger newsletter compilation on new entry; connect via integration API to email provider.

Benefits

4.1. Automates repetitive scheduling and newsletter dispatch tasks, freeing staff for creative work.
4.2. Automates reminders to ensure timely, non-overlapping communication cycles.
4.3. Automatedly segments and personalizes outreach, improving engagement.
4.4. Enables transparent, auditable automation for compliance and record-keeping.
4.5. Automator reduces manual error, accelerating communication processes.
4.6. Automation increases reach, consistency, and professional image of the non-profit arts group.
4.7. Automating newsletter flows supports responsive, scalable outreach as activities and audiences grow.