Social media cross-posting for event promotions

Purpose

1.1. Automate the creation and cross-posting of event promotions to multiple social media channels for arts organizations, ensuring event visibility, audience growth, and consistent messaging.
1.2. Automates outreach for upcoming exhibitions, performances, workshops, and fundraising events, targeting audiences across diverse digital platforms.
1.3. Facilitates scheduled and real-time cross-channel posting to eliminate manual duplication, prevent omissions, and maximize engagement with minimal administrative effort.
1.4. Automating tracking and feedback collection on post engagement, enabling data-driven communication strategies for future events.

Trigger Conditions

2.1. New event entry in the organization’s calendar or event management tool.
2.2. Submission or approval of promotion content by marketing team.
2.3. Scheduled date/time reached for posting.
2.4. Receipt of event information via inbound email, form, or project management system.
2.5. Automation via periodic scan of a shared drive or cloud folder for new event flyers.

Platform Variants

3.1. Facebook Pages
• API: Graph API — automate publishing posts, events, and images via `/page-id/feed` endpoint.

3.2. Instagram Business
• API: Content Publishing API — automate media and story uploads using `POST /{ig-user-id}/media_publish`.

3.3. Twitter (X)
• API: v2 Tweet Create — automate posts using `/2/tweets` for event tweets with media.

3.4. LinkedIn
• API: Share on Company Pages — automate event shares via `/ugcPosts` endpoint.

3.5. YouTube
• API: YouTube Data API v3 — automate promotional video uploads using `videos.insert`.

3.6. Pinterest
• API: Pins API — automate pin creation for event graphics on predefined boards.

3.7. WhatsApp Business
• API: Messages API — automate sending event flyers to broadcast lists or groups.

3.8. Telegram
• API: Bot API — automate channel postings via `sendMessage` or `sendPhoto` methods.

3.9. Slack
• API: Chat.postMessage — automate posting event news to stakeholder and volunteer channels.

3.10. Discord
• API: Webhook URIs — automate announcements in designated server channels.

3.11. Mastodon
• API: `/api/v1/statuses` — automate distributed posts ("toots") across community servers.

3.12. Tumblr
• API: `/v2/blog/{blog-identifier}/post` — automate creation of event posts in organization blogs.

3.13. TikTok
• API: TikTok for Business Content API — automates short-form video event teasers.

3.14. Medium
• API: `/v1/users/{userId}/posts` — automate long-form article event announcements.

3.15. Eventbrite
• API: Event Update — automate scheduling new event announcements using `/events/`.

3.16. Mailchimp
• API: Campaigns — automate cross-platform event digests via batch email using `/campaigns/`.

3.17. Hootsuite
• Feature/Setting: auto-scheduling — automate social media post distribution via platform workflows.

3.18. Buffer
• API: /updates/create — automate posting event content to multiple linked profiles.

3.19. Google My Business
• API: Local Posts — automate event promotional posts via `/accounts.locations.localPosts`.

3.20. Reddit
• API: /api/submit — automate posting announcements to relevant subreddits.

Benefits

4.1. Automates time-consuming, repetitive cross-posting tasks, freeing arts teams to focus on creative work.
4.2. Enhances reach by automating simultaneous event promotions across multiple platforms.
4.3. Ensures messaging consistency and reduces risk of errors with centralized automation.
4.4. Automates performance tracking across all channels for holistic analytics.
4.5. Automatedly aligns posting schedules with audience engagement peaks, maximizing event awareness.
4.6. Enables scalable, automatable outreach for organizations with limited resources.
4.7. Reduces manual administrative errors and automates compliance with pre-approved content templates.