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Feedback collection after key communications

Purpose

1.1. Automate post-communication feedback collection to measure message clarity, audience sentiment, and gather actionable insights.
1.2. Ensures every donor, volunteer, or beneficiary interaction is followed by automated feedback requests for continuous improvement.
1.3. Enables automated segmentation, trend analysis, and reporting on communication efficacy within charity outreach programs.
1.4. Provides automated follow-up and escalation workflows based on feedback ratings for rapid response and service recoveries.
1.5. Supports the automated integration of feedback into CRM, analytics, and reporting pipelines.

Trigger Conditions

2.1. Automatedly trigger upon email sent confirmation (e.g., post-donation or critical update).
2.2. Trigger after SMS/WhatsApp conversation ends.
2.3. Trigger by event check-out in virtual or physical events.
2.4. Automate via status change in donor management system or case management platform.
2.5. Manual or automated API call from staff dashboard upon significant stakeholder interaction.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: SMS API — Automatedly send survey links post-text; Use Twilio Studio Flow for automation logic.
3.2. SendGrid
• Feature/Setting: Automated Email Triggers — Use Transactional Templates and Webhooks; Automate feedback link delivery after key emails.
3.3. Google Forms
• Feature/Setting: Automatically generate prefilled forms and email links using Google Forms API.
3.4. Typeform
• Feature/Setting: Use Typeform’s Responses API to automate form invitations and collect structured feedback data.
3.5. SurveyMonkey
• Feature/Setting: Automate survey distribution via Webhooks and Track survey completions with SurveyMonkey API.
3.6. HubSpot
• Feature/Setting: Workflow Automation — Trigger feedback emails from conversation sequences; Integrate via Feedback Submission API.
3.7. Salesforce
• Feature/Setting: Process Builder or Flows — Automate survey triggers based on communication object changes; Feedback linked via Salesforce Surveys.
3.8. Mailchimp
• Feature/Setting: Automated Campaigns — Set up automation after campaign delivery; Integrate with survey tools for follow-up.
3.9. Zoho CRM
• Feature/Setting: Workflow Rules — On status updates, send feedback requests automatically; Use Zoho Survey integration.
3.10. Microsoft Power Automate
• Feature/Setting: Automate with prebuilt connectors (e.g., Outlook, Forms); Trigger flows based on calendar or email events.
3.11. Slack
• Feature/Setting: Slack Bot auto-directs feedback forms upon message delivery using Events API.
3.12. Intercom
• Feature/Setting: Automated outbound messages post-chat — Use Intercom Workflows for targeted feedback surveys.
3.13. Zendesk
• Feature/Setting: Trigger feedback ticket or survey using Zendesk Triggers/Automations after ticket resolved.
3.14. Freshdesk
• Feature/Setting: Automator rules to send post-interaction feedback links via email or chat.
3.15. WhatsApp Business API
• Feature/Setting: Automate outbound feedback messages after session close via Message Templates.
3.16. JotForm
• Feature/Setting: Auto-generate personalized form links and distribute via email automation or API.
3.17. Facebook Messenger
• Feature/Setting: Automate feedback requests through Messenger bots using Send API after certain interactions.
3.18. Airtable
• Feature/Setting: Automate record-triggered feedback surveys via Airtable Automations and external email integration.
3.19. ClickSend
• Feature/Setting: Automate SMS feedback forms post-event or donation using ClickSend SMS API and automation triggers.
3.20. Pabbly
• Feature/Setting: Use Pabbly Connect for automated feedback workflows between apps (email, SMS, forms).
3.21. Qualtrics
• Feature/Setting: CX Feedback Automation — Use XM Directory and automate distribution & reminders via Workflows API.
3.22. Monday.com
• Feature/Setting: Automate item updates to trigger emails or forms for feedback submission via Automations.
3.23. G Suite (Apps Script)
• Feature/Setting: Automated scripts to send Google Forms or Sheets feedback links after email/calendar events.

Benefits

4.1. Automates repetitive feedback requests, freeing staff for high-impact engagement.
4.2. Ensures feedback automation is consistent, timely, and data-driven across every channel.
4.3. Increases automatable insights for communication strategy refinement.
4.4. Fast-tracks negative feedback identification for automated escalation.
4.5. Automates aggregation and structured analysis for reporting and impact demonstration.

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